An episode of South Park I saw recently made fun of the Subway promotion which saw Jared, an everyday overweight American man, slim down to half his size by eating Subway sandwiches. The episode rather obnoxiously saw the cartoon Jared reveal that he only ate two low fat Subway sandwiches each day – rather than […]
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
There’s a budding adventurer in all of us; and the US wedding market is worth $30 billion a year. They might sound like two disparate pieces of information, but those were some of the big takeaways from the World Travel Market in London last week. The term adventure travel conjures up images of tanned, rugged […]
Click here to read the cover feature – an exclusive look at the secrets behind Nokia’s “marketing revolution” Read about how Charmaine Eggbury, senior vice-president of marketing and marketplace activation, is a champion of talent development and mentoring Nokia’s global director of digital, Craig Hepburn, talks about matching insight with innovation Who’s who at Nokia […]
Voice of youth at hub of mobile revolution: senior executives talk to Marketing Week about the launch of the Lumia smartphone and how they hope it will set the seal on the company’s reinvention as a youthful brand.
Tunisia and Egypt are looking to overhaul the way they are marketed as tourist destinations after the revolutions that took place during the “Arab Spring” hit visitor numbers.
Marks & Spencer has been named the UK’s top family brand in a study carried out by ad agency Isobel and YouGov.
Brands that show family values make stronger connections with consumers, a survey exclusive to Marketing Week reveals.
With the consumer trend to cut back by staying in continuing, entrepreneurial brands are catering to this audience – literally. M&S chief Marc Bolland revealed a piece of insight today that could prove lucrative to the brands that are listening and responding. He was quoted in The Daily Telegraph predicting that consumers would maintain their […]
Women should take on more extra curricular professional activities to help them learn the “hard stuff” necessary to succeed in business, according to former Future Publishing chief executive Stevie Spring.
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
While most people’s finances are being squeezed, there are still those who have cash to splash. But knowing where they are, how they think and how to reach them is another story. You might not know that there are 64 billionaires in China, or that the private jet travel industry is booming. Or that the […]
Thrifty shoppers’ buying habits have changed since the recession of 2009, as has their perception of value. They are now eschewing budget brands for premium ones – but only if they’re on the discount rail.
There’s a time and place for guiltily tucking into a McDonald’s meal. Understanding that time andplace will be made easier as food brands are more forthcoming about presenting calorie information.McDonald’s is adding calorific content information to its menus for customers, just as the Governmentannounces that British people need to shave 100 calories a day off […]