MaryLou Costa

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New home service brands can play to people staying in

MaryLou Costa

With the consumer trend to cut back by staying in continuing, entrepreneurial brands are catering to this audience – literally. M&S chief Marc Bolland revealed a piece of insight today that could prove lucrative to the brands that are listening and responding. He was quoted in The Daily Telegraph predicting that consumers would maintain their […]

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Giving context to calorie information

MaryLou Costa

There’s a time and place for guiltily tucking into a McDonald’s meal. Understanding that time andplace will be made easier as food brands are more forthcoming about presenting calorie information.McDonald’s is adding calorific content information to its menus for customers, just as the Governmentannounces that British people need to shave 100 calories a day off […]

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Why ‘brand me’ is your winning career move

MaryLou Costa

To read what four Marketing Academy scholars say about their personal game plans, click here For the The Marketing Academy’s power players’ leadership tips from the top, click here Former commandant Major General Arthur Denaro – the man who took 44,000 UN troops into battle in the Balkans in the 1990s – has the medals […]

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Brands must make dealing with data after death an easy process

MaryLou Costa

Alongside all your worldly possessions, leaving all your internet passwords in your will is set to become the norm. According to a survey released last week by Goldsmiths at the University of London, 10% of people in the UK are now doing so. Reasons stem initially from easing the emotional pain for loved ones, and […]