To read what four Marketing Academy scholars say about their personal game plans, click here For the The Marketing Academy’s power players’ leadership tips from the top, click here Former commandant Major General Arthur Denaro – the man who took 44,000 UN troops into battle in the Balkans in the 1990s – has the medals […]
Alongside all your worldly possessions, leaving all your internet passwords in your will is set to become the norm. According to a survey released last week by Goldsmiths at the University of London, 10% of people in the UK are now doing so. Reasons stem initially from easing the emotional pain for loved ones, and […]
Applications for a new generation of internet domain names open in the new year that aim to revolutionise search and beef up security. Can brands afford not to join the party?
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
Q&A with Jochen Zeitz, Puma chief executive and chairman, and chief sustainability officer for the PPR group.
What links MasterCard, Nike and Sony? Research commissioned by Marketing Week reveals that the British public wrongly believes all three brands are official Olympics sponsors.
A combination of applied research and killer insights has helped shape the success of the Green and Blacks brand. Those killer insights that have fuelled the brand made a talk I saw by former marketing director and non executive director Mark Palmer at the Marketing Academy Boot Camp yesterday a very interesting one indeed, and […]
How can brands benefit from an increasingly frugal consumers’ desire to buy secondhand? Buying secondhand goods is no longer a shameful habit. It no longer needs to be hidden away like a kid in denial that most items in your wardrobe are hand-me-downs from elder siblings. For today’s cash strapped consumer, cleverly tracking down a […]
Specialist staff such as style consultants and nutritionists are being hired by retailers to lend an extra hand to customers. A panel of experts discuss how they add value.
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
The ongoing effects of the recession have left us all cash poor. Our time and skills, however, offer renewed forms of assets. We all know time is money; more for some than others. But paying for things with our time rather than cash could be the way for more of us to continue to enrich […]
Can US brand Forever 21 and speed retailing take over the British high street? Read our feature here See a timeline charting Forever 21’s growth, here Find out why a retail analyst believes in Forever 21’s success, here Read our Q&A with Forever 21’s head of marketing Linda Chang and executive vice-president Larry Meyer, here […]
Can US brand Forever 21 and speed retailing take over the British high street? Read our feature here See a timeline charting Forever 21’s growth, here Find out why a retail analyst believes in Forever 21’s success, here Find out why Forever 21 feel confident in the UK market, here Marketing Week (MW): How do […]
Can US brand Forever 21 and speed retailing take over the British high street? Read our feature here Find out why a retail analyst believes in Forever 21’s success, here Read our Q&A with Forever 21’s head of marketing Linda Chang and executive vice-president Larry Meyer, here Find out why Forever 21 feel confident in […]
See a timeline charting Forever 21’s growth, here Find out why a retail analyst believes in Forever 21’s success, here Read our Q&A with Forever 21’s head of marketing Linda Chang and executive vice-president Larry Meyer, here Find out why Forever 21 feel confident in the UK market, here Can a brand built on a […]