Cannes: Brands will get more “bang for their buck” by advertising in games like Angry Birds than traditional media like TV, Angry Birds developer Peter Vesterbacka said at the Cannes Lions Festival yesterday.
Cannes: Coca-Cola’s marketing chiefs have told brand owners that they need to work out how to turn social media activity into sales.
Cannes: There is still “work to do” when it comes to the amount of women in senior management roles, said Johnson & Johnson’s worldwide vice president of global marketing Kimberly Kaldec at the Cannes Lions Festival today.
Cannes: Brands should enhance their online strategies to interact with local communities on a deeper level, Arianna Huffington and AOL chief executive officer Tim Armstrong told delegates at the Cannes Lions Festival.
Cannes: Strategies for emerging markets need to become more grass-roots and locally oriented, Diageo chief marketing officer Andy Fennell told an audience at the Cannes Lions Festival.
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
The social norms set by young people online today are the window of the future we will all eventually be drawn into. My family bought our first computer when I was 15, and we didn’t get the internet connected until the year after. Before these days, I used to research my assignments in the library […]
Fashion leader maps out an international future: Online fashion retailer Asos racks up profits of more than £28m and is aiming for a £1bn turnover by 2015. MaryLou Costa talks to chief executive and founder Nick Robertson about his plans for global expansion.
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
DIY retailers have responded to the slowdown in the housing market by tailoring their products towards home owners looking to improve, rather than move, according to research seen exclusively by Marketing Week. The demise of DIY retail chain Focus last month is an unfortunate, yet apt, way to illustrate the difficult times the sector faces. […]
Increasing brand awareness and insights around the $2 a day consumer in African markets is not a green light for brands to start peddling their wares willy nilly to the poorest of the poor.
Just what must a brand do to be considered truly innovative? A report seen exclusively by Marketing Week provides six pointers. Innovation has become a buzzword that brands strive to achieve but can find difficult to define. But a new report shown exclusively to Marketing Week identifies six key things a brand must do to […]
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
“Don’t die before you’ve lived” saw teenage road injuries and fatalities in London fall by 18%after the campaign launched in 2009 after an extensive ethnographic research project carried out by Transport for London (TfL). If anyone ever needed to demonstrate the power of insight towards creating campaigns that hit a target group’s sweet spot, and […]
Cultivating the $2-a-day consumer: The African continent’s lower middle-class – those with $2-a-day to spend – are set to swell, presenting fertile ground for brands to expand. P&G, PJ Cussons and SAB Miller are among the pioneers laying the groundwork.