Your boardroom may be doing a great job right now, but what happens when staff leave? MaryLou Costa asks an expert panel for their views on succession management and training. Marketing Week (MW): Should marketers focus on training to become better marketers, or seek development to prepare them for more senior roles? Michelle Keaney (MK): […]
Boots needs to be technologically clever to keep its position as the UK’s top beauty retailer. Boots ranks as the UK’s number one beauty retailer in last week’s Trends feature on exclusive Kantar Worldwide research, and I like to think that in many ways this is because of me. Well people like me, anyway. In […]
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
Is Nielsen’s new online video measurement tool the answer to skewed TV viewing figures as more and more people watch their favourite shows online? Jobs in TV insight sound glamorous and covetable but this industry has surely got to be one of the most complex and competitive. And, one that has been made even more […]
Whether it is Sky looking for differentiation, or More Than setting out to improve customer service, the mantra from all brands at our 1-2-1 Research Summit was ’insight’. Customer insight is an important tool for marketers when devising the right brand strategy to take the business to the next level. From streamlining a disparate insight […]
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
Innovation has helped Apple overtake Google to become the world’s most valuable brand. MaryLou Costa picks over the winners and losers in the annual rankings compiled by BrandZ.
According to Mumsnet co-founder Carrie Longton, market research makes up around a third of the site’s revenues, showing its growing influence on brand strategy. Before Mark Zuckerberg angered Harvard with his prodigy like ability to create addictive social websites, two London mums looking to solve the conundrum of needing more advice on child rearing came […]
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
In an era where penny pinching has become the norm, the brands that cater to our new way of living will stay with us. People are feeling good at the moment, and it’s easy to see why. Just this weekend, as someone cleverly summed up on Twitter, a girl married a prince and became a […]
Learn more about Stockwell’s 18-month plan to drive the success of the One brand in our Q&A, click here Consumers don’t want heavy emotion and imagery that comes with traditional charity, says Stockwell, read more here One’s products are aimed at fashionable ethically-minded consumer who don’t boast about how much they’ve donated to charity, find […]
A new Culture Watch research project could unearth some valuable insights for marketers based on changing demographics. Brands have come a long way in understanding and showing cultural diversity since Microsoft’s infamous faux pas in 2009, where it shot an ad showing a white woman, Asian man, and black man, only to Photoshop the black […]
MaryLou Costa is a key member of the Marketing Week features team and her blog brings her unique Australian perspective to brands. She also oversees the Market Research Focus weekly bulletin.
Brands chosen by Kate Middleton need to use PR to maximise that royal association as excitement over her wedding to Prince William mounts, according to research commissioned by Marketing Week. Burberry trench coat? Check. Links of London earrings? Check. Whistles blouse? Check. These are just some of the brands royal bride-to-be Kate Middleton has been […]