Two entrepreneurs’ advice for businesses employing single parents
The founders of a marketing agency and a holiday business share their advice for improving working conditions for single parents.
Why brands are failing to meet the needs of single parents
Despite there being nearly three million lone-parent families in the UK, many employers and brands are still failing to meet the needs of this group.
Buying into the philosophy of agile marketing
‘Agile’ means different things to different people but at its heart is a responsive approach all businesses can use, as Marketing Week’s roundtable in association with Workfront revealed.
Why perfecting corporate culture is the first step to nailing real-time marketing
While timing is everything when targeting customers in the purchasing journey, getting the corporate culture right is the first thing brands should do.
How Fujitsu is using market research to drive B2B content
Content plays a critical role for technology brand Fujitsu so its market research efforts focus on developing thought leadership ideas.
How to move B2B market research beyond face-to-face conversations
The way businesses operate may be evolving as digital processes continue to take hold but what does this mean for B2B market research? Face-to-face conversations are still important but social media, gamification and data analysis are leading to deeper customer relationships.
How credit card provider MBNA is integrating social data to build custom audiences
Nic Travis, vice-president and head of digital marketing at credit card firm MBNA, says the key to keeping on top of data is to make sure systems are ‘deeply integrated’ and to work with specialist businesses rather than big agencies.
Why social data will dominate online ad targeting
Social data is becoming a key part of online marketing campaigns, with Facebook data so pervasive that it can’t be ignored, but how do marketers deal with the fact that most social networks operate as walled gardens?
How to use email to its full potential
Sponsored by Return Path
A panel of attendees at a Marketing Week roundtable event sponsored by Return Path discussed how marketers can help the email channel achieve its full potential.
Marketers’ customer experience priorities for 2016
Sponsored by Adobe
Understand lifetime value by meeting consumers at the moments that most influence their decisions.
The IoT needs to offer consumers real solutions not gimmicks
At the Consumer Electronics Show in Las Vegas last month, futurists and tech enthusiasts were debating the bleeding edge of consumer technology, with the internet of things (IoT) taking centre stage.
Three challenges in creating a seamless customer journey
Sponsored content
Marketing Week and marketing cloud provider Salesforce brought together experienced professionals in marketing and data to uncover the biggest issues in customer experience and how to attack them.
John Lewis, Disney & Morrisons: 5 things that mattered this week and why
Catch up on all the important marketing news from the week including Disney’s bid for digital ad dollars and John Lewis’s focus on social media.
Uber brand takes another hit as it loses London licence
Transport for London says Uber is not “fit and proper” to hold a private hire operator licence as it raises concerns over a lack of corporate responsibility.
Corona, Innocent and AEG on what it takes to launch a music festival
As the Summer festival season comes to a close, Marketing Week asks marketers whether it’s worth the risk trying to create the next Glastonbury.
How university partnerships are helping brands attract the best talent
Businesses partnering with universities to offer value-added opportunities for students are reaping the rewards when it comes to futureproofing the quality of their workforce.
