How marketing can help brands build an export strategy post Brexit
The government is keen for businesses, particularly SMEs, to export goods as the UK readies to leave the EU, so what are the challenges and what role should marketing play?
Why marketers lose influence as B2B brands grow
A worrying trend appears to be emerging where B2B marketing influence dwindles as brands grow, resulting in marketers at big companies finding it difficult to get their message across at a senior level.
The B2B struggle: Why are marketers still under pressure to prove their value?
Marketing Week research sponsored by Omobono examines how B2B marketers can start driving business strategy instead of merely being told to execute it.
Why seamless service sets the best marketing apart
Sponsored by Salesforce
Customer experience may dominate marketers’ thinking, but they will never maximise its potential without collaborating with customer services staff.
How small businesses are tackling GDPR
No business will be immune when GDPR comes into force in six weeks and while a huge number of SMEs admit they are still unprepared, those that have got the ball rolling are starting to see positive results.
The challenge of achieving personalisation at scale
Customer expectations are continually changing, meaning brands need to offer relevant and smart personalisation across every touchpoint, but marketers at our roundtable, sponsored by Relay42, agreed it is sometimes easier said than done.
Market research on a shoestring: How to get big insights from small budgets
Marketers are forever being asked to achieve more with less so how can brands cut the budget without cutting corners when it comes to research?
Two entrepreneurs’ advice for businesses employing single parents
The founders of a marketing agency and a holiday business share their advice for improving working conditions for single parents.
Why brands are failing to meet the needs of single parents
Despite there being nearly three million lone-parent families in the UK, many employers and brands are still failing to meet the needs of this group.
Buying into the philosophy of agile marketing
‘Agile’ means different things to different people but at its heart is a responsive approach all businesses can use, as Marketing Week’s roundtable in association with Workfront revealed.
Why perfecting corporate culture is the first step to nailing real-time marketing
While timing is everything when targeting customers in the purchasing journey, getting the corporate culture right is the first thing brands should do.
How Fujitsu is using market research to drive B2B content
Content plays a critical role for technology brand Fujitsu so its market research efforts focus on developing thought leadership ideas.
Greenpeace, BT & influencer marketing: 5 things that mattered this week and why
Catch up with all this week’s major marketing news including a joint BT and EE marketing strategy, Greenpeace’s ‘Rang-tan’ campaign and the government investigation into influencer marketing.
How to convert consumers into connected home owners
Sponsored by YouGov
New research from YouGov shows that connected home devices still have barriers to overcome to convince consumers to buy.
How Spotify built its in-house creative team
When Spotify’s brand chief joined five years ago the plan wasn’t to build an in-house creative function; she now manages a team of 90 but still believes external perspectives are crucial.
More hands-on and faster-paced: Why young marketers are turning to sectors other than FMCG
Marketing Week Explores: With many young people thinking about their futures today as they collect their A-level results, we discuss the opportunities for any budding marketers looking to enter the industry and whether or not FMCG still offers the best learning ground.
