Why brands are failing to meet the needs of single parents
Despite there being nearly three million lone-parent families in the UK, many employers and brands are still failing to meet the needs of this group.
Buying into the philosophy of agile marketing
‘Agile’ means different things to different people but at its heart is a responsive approach all businesses can use, as Marketing Week’s roundtable in association with Workfront revealed.
Why perfecting corporate culture is the first step to nailing real-time marketing
While timing is everything when targeting customers in the purchasing journey, getting the corporate culture right is the first thing brands should do.
How Fujitsu is using market research to drive B2B content
Content plays a critical role for technology brand Fujitsu so its market research efforts focus on developing thought leadership ideas.
How to move B2B market research beyond face-to-face conversations
The way businesses operate may be evolving as digital processes continue to take hold but what does this mean for B2B market research? Face-to-face conversations are still important but social media, gamification and data analysis are leading to deeper customer relationships.
How credit card provider MBNA is integrating social data to build custom audiences
Nic Travis, vice-president and head of digital marketing at credit card firm MBNA, says the key to keeping on top of data is to make sure systems are ‘deeply integrated’ and to work with specialist businesses rather than big agencies.
Why social data will dominate online ad targeting
Social data is becoming a key part of online marketing campaigns, with Facebook data so pervasive that it can’t be ignored, but how do marketers deal with the fact that most social networks operate as walled gardens?
How to use email to its full potential
Sponsored by Return Path
A panel of attendees at a Marketing Week roundtable event sponsored by Return Path discussed how marketers can help the email channel achieve its full potential.
Marketers’ customer experience priorities for 2016
Sponsored by Adobe
Understand lifetime value by meeting consumers at the moments that most influence their decisions.
The IoT needs to offer consumers real solutions not gimmicks
At the Consumer Electronics Show in Las Vegas last month, futurists and tech enthusiasts were debating the bleeding edge of consumer technology, with the internet of things (IoT) taking centre stage.
Three challenges in creating a seamless customer journey
Sponsored content
Marketing Week and marketing cloud provider Salesforce brought together experienced professionals in marketing and data to uncover the biggest issues in customer experience and how to attack them.
How to source the right skill set for a modern marketing team
Our panel of senior marketers give their advice on how to source the right mix of ‘left brain’ and ‘right brain’ skills for a modern marketing team.
Vodafone on its journey to place diversity at the heart of the brand
The brand, which recently won a Stonewall award for supporting the LGBT+ community, explains how it has put diversity at the core of everything it does – from marketing to management.
International round-up: This Girl Can goes global, AB InBev expands into energy drinks
Plus Nielsen adds YouTube and Hulu to its traditional TV ratings, and SoundCloud closes its office in Australia.
Brands failing to promote CMOs from within
New data shows that CMO succession planning is a “major challenge” as the proportion of external hires soars.
Ad spend under pressure as big brands pull back on TV
UK advertising saw its slowest growth for almost four years in the first quarter as TV spend dropped 6.2%.
