In the second of our three-part series, in partnership with SAP, we find teething problems are par for the course with martech and something to prepare for from the start.
In the first of Marketing Week’s new three-part series, in partnership with SAP, we chart the journey of buying marketing technology, giving marketers the guidance they need to avoid hitting dead ends.
Voice assistants are moving beyond niche products and into the mainstream, meaning they are necessary in the customer journey for more and more brands.
Large organisations that have traditionally recruited marketers from within are realising they need the new skill sets external candidates bring, but there is still value in organisational knowledge and opportunities for marketers looking to rise through the ranks.
With customer experience a focal point for businesses across all sectors, marketers shouldn’t just be looking at B2C brands for inspiration as B2B is increasingly seen to be leading the way.
The government is keen for businesses, particularly SMEs, to export goods as the UK readies to leave the EU, so what are the challenges and what role should marketing play?
A worrying trend appears to be emerging where B2B marketing influence dwindles as brands grow, resulting in marketers at big companies finding it difficult to get their message across at a senior level.
Marketing Week research sponsored by Omobono examines how B2B marketers can start driving business strategy instead of merely being told to execute it.
Customer experience may dominate marketers’ thinking, but they will never maximise its potential without collaborating with customer services staff.
No business will be immune when GDPR comes into force in six weeks and while a huge number of SMEs admit they are still unprepared, those that have got the ball rolling are starting to see positive results.
Customer expectations are continually changing, meaning brands need to offer relevant and smart personalisation across every touchpoint, but marketers at our roundtable, sponsored by Relay42, agreed it is sometimes easier said than done.
Marketers are forever being asked to achieve more with less so how can brands cut the budget without cutting corners when it comes to research?
The DMA is dropping ‘direct’ from it name in favour of ‘data’ as it looks to reflect the changing nature of marketing and appeal to its broader membership base.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
With the first anniversary of GDPR coming into force just days away, most consumers don’t feel any better off, and nearly a fifth believe their experience with brands has actually got worse.
‘Timeboxing’ is a common practice in project management but it can also be useful for marketers looking for new ways of completing tasks beyond the traditional to-do list.
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