Morag Cuddeford-Jones

Andrew Schapiro

Andrew Schapiro, Head of brand creative at Airbnb, on the impact design has had on its success

Morag Cuddeford-Jones

We hadn’t done a lot of traditional marketing or storytelling. Design has impacted the way we evolved our product, how we thought about building the brand and that has really differentiated us. We really focus on authenticity and how we marry design with intention. It’s honest, sometimes provocative and that’s what we’re about. In reality, […]

Team players

How to market marketing

Morag Cuddeford-Jones

In today’s always on world, the CMO of old has become obsolete. The changing dynamics of marketing need to be communicated internally so that organisations know the essential role their marketers play.