Corporate hospitality: Boost your formula for winning over allies
Morag Cuddeford-JonesTighter budgets and the bribery act mean brands are having to plan their corporate entertainment events with a lot more care.
Tighter budgets and the bribery act mean brands are having to plan their corporate entertainment events with a lot more care.
Positive online reviews can lead to sales but with some brands manipulating comments and undermining consumer trust, it is vital that authentication processes are in place to ensure credibility.
With nuisance calls under the government’s spotlight, how can brands best use the telephone for effective direct marketing?
Hiring talent through non-traditional routes can be challenging but marketing teams are reaping the rewards.
Marketing Week asks a group of chief marketing officers what trends they see approaching in the year ahead and how they expect their roles to evolve
Marketers face many challenges in using single customer view data. Key experts discuss the issues and their experiences in a Roundtable sponsored by Sas.
Designing staff and customer events to be truly memorable, as well as cost-effective, requires creativity and careful consideration of what guests really want, says Morag Cuddeford Jones.
Limited budgets may mean fewer celebrity endorsements and swanky press shows, but the principles of managing campaigns remain the same. Morag Cuddeford-Jones talks to seven industry experts about how they make the most out of fewer resources.
What makes a brand down with the kids? Not only must it be design-led but also offer a fun and social experience, according to a survey seen exclusively by Marketing Week.
Home entertainment brands need to change the focus of their ad campaigns, according to research seen by Marketing Week that reveals women exert a lot of influence over TV and games console purchases.
Research seen exclusively by Marketing Week suggests there are many factors affecting the success of a sampling occasion, as consumers look for more than just a freebie.
Price comparison websites and word of mouth recommendations are increasing the chances of consumers changing brands to save money – but not at the expense of a good customer experience.
Organic brands need to use their green provenance as supporting evidence for quality, sustainable farming, heritage, flavour and luxury, according to research seen exclusively by Marketing Week.
Parents whose children have left home are using their higher levels of disposable income to enjoy new-found independence, according to research seen by Marketing Week.
Retail companies that incorporate live testing into their brand experience are using real-time insight to reduce the time it takes to launch first-class products.