Morag Cuddeford-Jones

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Doing more with less

Morag Cuddeford-Jones

Limited budgets may mean fewer celebrity endorsements and swanky press shows, but the principles of managing campaigns remain the same. Morag Cuddeford-Jones talks to seven industry experts about how they make the most out of fewer resources.

Jamie Oliver

Finding your social niche

Morag Cuddeford-Jones

This is the year of the niche social media site, say some major brands, because they offer the chance to show different sides of a brand’s personality away from the on-brand messaging of Facebook and Twitter.

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Control of all event traffic at your fingertips

Morag Cuddeford-Jones

As more brands investigate the possibilities offered by smartphone apps and QR codes, Morag Cuddeford Jones investigates how they could transform the exhibitions industry. Developments in mobile technology promise to help brands stand out from the crowd at exhibitions and trade shows. Companies such as CrowdCompass in the US and GenieMobile’s EventGenie are cutting through […]