Morag Cuddeford-Jones

party

The people’s party

Morag Cuddeford-Jones

Designing staff and customer events to be truly memorable, as well as cost-effective, requires creativity and careful consideration of what guests really want, says Morag Cuddeford Jones.

boy

Doing more with less

Morag Cuddeford-Jones

Limited budgets may mean fewer celebrity endorsements and swanky press shows, but the principles of managing campaigns remain the same. Morag Cuddeford-Jones talks to seven industry experts about how they make the most out of fewer resources.