Developing a single customer view for Best Buy Europe will entail integrating data for Best Buy UK, Carphone Warehouse, Geek Squad and The Phone House. Director, Best Buy Europe, Anne Brunsdon is taking it one step at a time…
The electronic footprint left behind by a new generation of voucher users is allowing brands to build a clear picture of their customers and better target offers. By Morag Cuddeford-Jones.
What price beauty? Pretty high, according to a report seen exclusively by Marketing Week that reveals a disconnection between so-called austerity Britain and our grooming habits.
Our panel of marketing experts, in association with Communisis, discuss how to make best use of social media and warn there are no one-size-fits-all solutions.
Brands are not turning to smaller, tailor-made events because of budget cuts, rather such money-can’t-buyexperiences deliver far more bang for their buck. Corporate hospitality has always seemed a little like the marketing family’s poor relation. If sponsorship was often termed the “chairman’s whim”, hospitality was referred to as the “PA’s punt”. It was a case […]
With gloomy economic forecasts for the UK, many retailers are looking for growth in emerging markets such as Russia, Germany and China. In his latest Budget, chancellor George Osborne admitted that, while the UK economy was no longer shrinking and therefore not recessionary, he had downgraded its growth prospects from 2.1% to 1.7%. With this […]
Being explicit on what you want to know about your in-store experience can help take the mystery out of mystery shopping.
Data Strategy, in conjunction with Acxiom, gathers expert opinion about how brands can best develop a single customer view. By Morag Cuddeford Jones
Direct marketing activity is often accused of being environmentally unfriendly, but the industry is taking huge steps to reduce its carbon footprint.
Marketing Week’s roundtable in association with Sony Music asks if brands are making the most of their music marketing partnerships. By Morag Cuddeford-Jones
Marketing Week’s roundtable in association with Google explores whether the real-time results now available from digital market research will revolutionise brand insights on and offline. By Morag Cuddeford-Jones
Real-time online responses and neuroscience techniques are allowing marketers to generate meaningful insight at the point where consumers interact with a brand.
Competitions run through Facebook and other social media platforms are the latest way brands hope to win consumer affection.
Morag Cuddeford-Jones asks if social media is taking market research in a new direction or is it a case of the Emperor’s new clothes?
Quantitative and qualitative methods may be as different as English and Chinese, but an integrated approach to market research will deliver more useful results that get closer to the truth.