Morag Cuddeford-Jones

The best events come in bespoke packages

Morag Cuddeford-Jones

Brands are not turning to smaller, tailor-made events because of budget cuts, rather such money-can’t-buyexperiences deliver far more bang for their buck. Corporate hospitality has always seemed a little like the marketing family’s poor relation. If sponsorship was often termed the “chairman’s whim”, hospitality was referred to as the “PA’s punt”. It was a case […]

journey

Smoothing the journey when going abroad

Morag Cuddeford-Jones

With gloomy economic forecasts for the UK, many retailers are looking for growth in emerging markets such as Russia, Germany and China. In his latest Budget, chancellor George Osborne admitted that, while the UK economy was no longer shrinking and therefore not recessionary, he had downgraded its growth prospects from 2.1% to 1.7%. With this […]

This time it’s very personal

Morag Cuddeford-Jones

Smart Technology, such as that which allows online retailers to sense when a frustrated customer is about to prematurely abandon a transaction, is revolutionising personalisation. Walk down any high street in the UK and you can’t help being struck by the number of boarded up shop windows. From big names to family stores, the credit […]