Maeve Hosea

How brands like Disney tell business stories with data

At Marketing Week’s Data Storytelling Conference on 1 November, attendees will hear from the likes of Disney, eBay and The Telegraph on how brands can set up their data systems and processes to derive business-changing marketing insights. The three brands gave us a preview of their presentations.

How to create compelling data stories

What characteristics do great data-driven marketing and data strategy have? What must award-winning work do or achieve? With the entry deadline less than two weeks away, our experts tell us what they’ll be looking for when they’re judging the Data Storytelling Awards this year.

Why transparency in data is key to building trust


Gaining audience trust was fundamental for The Guardian, last year’s Data Storytelling Awards Grand Prix winner, its director of consumer revenues Julia Porter explains why this triggered a strategy of balancing privacy with a compelling data-driven understanding of its customers.

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