Top marketers on the future of programmatic
Maeve HoseaJust Eat, Direct Line and the FT explore where programmatic advertising is headed next and what that means for brands.
How to create compelling data stories
Maeve HoseaWhat characteristics do great data-driven marketing and data strategy have? What must award-winning work do or achieve? With the entry deadline less than two weeks away, our experts tell us what they’ll be looking for when they’re judging the Data Storytelling Awards this year.
eHarmony’s Romain Bertrand on measuring performance and path to purchase
Maeve HoseaRomain Bertrand, UK managing director of dating site eHarmony, discusses the challenges associated with measuring digital marketing and the most reliable metrics.
How to measure the success of digital marketing across devices and platforms
Maeve HoseaData leads thinking, planning and budget allocation in a digital world but how can brands ensure they are getting a true measure of success across platforms, channels and devices?
Why transparency in data is key to building trust
Maeve HoseaGaining audience trust was fundamental for The Guardian, last year’s Data Storytelling Awards Grand Prix winner, its director of consumer revenues Julia Porter explains why this triggered a strategy of balancing privacy with a compelling data-driven understanding of its customers.
How brands are using artificial intelligence to enhance customer experience
Maeve HoseaRobot hotel staff and virtual bank assistants have moved from science fiction to marketing fact, but systems that analyse customers’ data to give personalised responses must be used carefully to avoid appearing intrusive.
Don’t let technology dictate your customer strategy when selecting a data management platform
Maeve HoseaA data management platform is increasingly necessary for brands as the volume and variety of consumers’ interactions with them grows, but how do marketers make sure their DMP doesn’t start managing their strategy too?
What are the basic principles for a good agency relationship?
Maeve HoseaMarketers from Just Eat, SCA Hygiene Products and TUI Group share their advice for achieving the most effective and fruitful agency relationships.
How to prevent a client-agency catastrophe
Maeve HoseaConsumer behaviour and technologies are evolving at unprecedented speed, so brands and agencies need to work more collaboratively and flexibly to take full advantage of the new opportunities that are arising.
How to embrace creativity in the programmatic age
Maeve HoseaBoth brand and agency experts debate how programmatic approaches in the advertising space might unlock creative opportunities and what future doors that might open. Is creativity in the programmatic sphere the next Holy Grail for an industry set on connecting with the right consumer at the right place and time?
How to keep on the right side of data regulation
Maeve HoseaWith new laws in the offing and regulators getting tough on data usage and digital advertising, brands need to ensure their marketers understand the changes to avoid hefty penalties.
How to build storytelling into your video strategy
Maeve HoseaWith predictions that video content will make up 69% of all internet traffic by 2017 brands need to take on the challenge of making the format an integral part of their communication strategy, while remembering that telling a compelling story is key to success.
Pernod Ricard, O2 and Samsung on the next level of programmatic
Maeve HoseaAs programmatic continues to gain momentum, Thibaut Portal, media lab leader at Pernod Ricard, Dan Michelson, innovation and capability lead at O2 and Andrew Wynd, head of media at Samsung, share their forward-looking strategies
Key trends that should define every brand’s data story
Maeve HoseaMarketers from ITV, eHarmony, AIG and O2, and judges of Marketing Week’s Data Storytelling Awards, debate key data themes and predict what’s on the horizon
Three ways to use programmatic for brand objectives
Maeve HoseaProgrammatic buying has more uses than simply maximising the clicks you get on online display ads – it is also being used by brands for a variety of more subtle purposes.