Insight and analytics stand at the forefront of brand success today. Ahead of Marketing Week’s Data Storytelling Conference and Awards British Airways and Coral share their data strategies.
Voluntary work can offer rewarding experiences and opportunities, particularly for ambitious marketers who are keen to develop leadership skills and build strong networks within the industry.
Brands overhauling their businesses to become more customer-centric must put data at the centre of their reforms and instil it in their organisations, to avoid creating a new but irrelevant proposition.
As technology evolves and consumer needs change, marketing departments require an acute focus on the right skill sets for the job. That means closing the gap between traditional marketing methods and innovative new tactics, spanning silos and building function competencies. The stakes are high.
Whether you have big ambitious but small resources or your marketing budget simply faces another cut, the creative thinking behind successful shoestring principles has something to teach us all.
As consumers become more and more engaged with the digital sphere, the onus is on brands to create meaningful and personal experiences that cut through the noise to build rapport and shape lasting relationships.
Launches, product innovation and the personal touch are key in the luxury beauty sector, according to a new survey.
Setting up marquees at air shows and hosting launch parties for games and cookery competitions are some of the tactics companies are using to get out and meet their target audiences of young people and their parents
The relationship between client and agency can be long and fruitful, given the correct people and attitude. A panel of chief marketers talks to Maeve Hosea about getting it right.
No women have been appointed to the boards of FTSE 100 firms in the past year, yet companies with high-ranking female executives are shown to perform better. Maeve Hosea gathers advice from female high-flyers on how women can increase their chances of getting ahead
Brands are scoring points at the point of sale for this summer’s London 2012 Olympics. Maeve Hosea picks out the more memorable ways sponsors are activating sponsorship in-store.
Knowledge and cultural experiences are becoming important status symbols for the modern consumer, and brands can help their customers open the door to this kudos through collaborations with the arts. Maeve Hosea speaks to those already taking the public on a path on enlightenment.
New and disruptive research techniques are providing brands with the type of consumer insight that inspires product developers to be truly fresh and original.
Is there a personality type which particularly suits the CMO role? Or is it more a case of obtaining the right skills? Maeve Hosea asks seven CMOs about how far they have had to change themselves to meet the challenges of the position.
The Royal Ascot race meet, currently underway, has been promoted with a particular focus on direct mail and email channels this year.