‘Big data’ is a term currently in vogue in marketing circles but what does it mean and what are its practical implications for marketers and brands? Our panel of experts give their take on the subject. By Maeve Hosea
The UK Gift Cards & Vouchers (UKGCVA) will be holding an inaugural vouchers and giftcard promotional week to take place in November 2012 and you can learn more about these marketing tools at Marketing Week Live.
With emails flooding peoples’ smartphone inboxes, brands need to think about the best way to cut through the distractions facing mobile users and grab their attention.
By tapping into collective intelligence, brands are not only breaking new ground in product design but also empowering their most engaged advocates.
Costa Coffee is continuing to power forward profit for parent company Whitbread and one of the architects of the brand’s success will take centre stage at Marketing Week Live (MWL) to explain how it “locks in loyalty”.
EDF Energy developed its recently launched 100% nuclear-backed tariff for residential customers with the help of the application of behavioural economics to marketing insight.
In-store activation is playing a vital role in Burton’s Biscuits’ relaunch of the iconic Wagon Wheels brand.
Hands on, at all levels: How does the role of a modern CMO differ from that of a marketing director? What are the main challenges faced? Just two questions Maeve Hosea posed to CMOs from various industries to build up a profile of the position.
Despite rapidly evolving digital media, when used properly, email remains a great way to reach consumers. Maeve Hosea talks to industry experts about their strategies to make sure email communications have the desired effects.
Some people may be blessed with natural charm, but the skill of effectively influencing decision-makers can be acquired through training and can make a dramatic difference to marketers’ success in the boardroom.
Large, international trade shows that allow marketers to hold multiple meetings in a short time are continuing to hold their value for brands.
Setting its brand apart with an experiential story, French Connection is proving that its quirky values can successfully migrate online to unlock valuable revenue streams.
Rich media, measurement and integration of the marketing mix are among the hot topics when in-store communications experts talk shop with Marketing Week.
With consumers in the driving seat and brands competing for their attention, three innovations in loyalty scheme programmes are helping some stand out from the crowd.
Psion’s IngenuityWorking community has played a crucial role in developing its products and marketing, turning engaged users into significant financial returns.