New research suggests that ’likes’ and clicking links online are not enough to ensure long-term sales. Brands need to get people typing comments and more involved with content if they are to turn them into customers. The consumers who most actively use branded social media content are the ones most likely to maintain a relationship […]
With time-poor consumers worried about losing control of their health, brands that provide clear, personalised help will be in growing demand, predicts new research seen exclusively by Marketing Week.
As the internet dating market continues to grow, online matching services are employing increasingly sophisticated data analysis techniques to find the perfect partner for their users.
Research seen exclusively by Marketing Week suggests that brands wishing to provide contactless payment services will need to form partnerships with the financial sector if they are going to win consumers’ trust. By Maeve Hosea
After a stuttering start, online and offline marketing are finally beginning to speak the same language, and the relationship is blooming.
Hit viral campaigns can generate explosive results – but understanding the nature of the beast is crucial to creating virals that go forth and multiply.
Consumer brands are failing to benefit from the significant spending power of the over 50s market, which includes Madonna, because TV advertising is failing to connect with the sector. TV advertising is failing to make an impact with almost two-thirds of over 50s, according to data seen exclusively by Marketing Week, which reveals that 63% […]
Coupled with the right insight, email marketing is an effective way of engaging existing and prospective customers with your brand. Marketing professionals discuss email marketing in a multichannel environment, including the role of social media and how to work effectively with data.
When planning a mobile strategy, the results of the Mobile Marketing Attitudes Research Survey are essential reading.
Holidaymakers may be spending more on big-ticket items at airports, but research seen exclusively by Marketing Week reveals that brands need to do more to target business travellers. By Maeve Hosea
With online shopping now an integral part of any brand’s business, the experience your website offers is as important as your next ad campaign.
Experiential events can increase a marketing campaign’s reach, longevity and amplification. But brands must ensure such activity delivers a return on investment. By Maeve Hosea
Email may no longer be the only digital channel for brand marketing, says Maeve Hosea, but it still packs a powerful punch when integrated effectively in the new media sphere
Career coaching is helping top-level marketers deploy their expertise with greater impact in multifunctional management teams and bridge the business leader divide.
With the right promotions, smartphones and location-based social networks can drive customers into bricks-and-mortar businesses, writes Maeve Hosea