‘My economy’ mindset sparks a new approach
Maeve HoseaOur panel of experts, in association with Blue Marlin, discuss how the industry can best respond to the post-recession environment and its effect on consumer purchasing attitudes.
Our panel of experts, in association with Blue Marlin, discuss how the industry can best respond to the post-recession environment and its effect on consumer purchasing attitudes.
Thirteen specialists come together to pass on knowledge and exchange views on the increasing importance of the social consumer for marketing.
By placing user experience at the heart of their brand’s web presence, marketers are finding they can deliver digital services that satisfy consumer expectations.
A design that stands out on crowded shelves is essential if product packaging is to deliver all aspects of the brand promise in an emotional and compelling way.
As social media takes an increasingly prominent role in the marketing landscape, PR emerges as the discipline that could best leverage the opportunity.
Just as travel broadens the mind, a greater use of social media is increasing the opportunities for engagement in the travel and leisure industry.
The basics of search – pay per click and search engine optimisation – still hold true, but social media and mobile browsing bring new layers of complexity.
Fewer than one in six marketers use data as the main guide in decisions. Are the rest shooting in the dark, or just drowning in raw information?
Marketing Week’s roundtable in association with Vertex explores how marketing and customer services can work better together to make brand strategies more effective.In association with
Research by TNS reveals content and apps are rising in importance as the reasons for buying a new mobile phone, but brands must match new social technology with usability and appearance.
With more businesses hoarding their pennies, merchandise companies are having to work harder to entice clients to promotional giveaways. The result is a hybrid of tried and trusted items with innovative twists.
Maeve Hosea looks at the research methods that claim to be able to go beyond what consumers say to us and to instead read how they think
Just as you wouldn’t rearrange the furniture in a friend’s house, brands and retailers must work together to ensure in-store displays meet the demands of both parties.
In spite of recent increases in UK unemployment, and although still fragile, consumer confidence returned to growth in the month of June.
Eye care brand Ciba Vision is planning an integrated marketing campaign for its contact lense products targeted at the teenage market and the opticians that serve them.