Take-up of multichannel television on main sets in UK households increased to 89.6% in the first quarter of 2009, up by 0.7 percentage points from the last quarter of 2008, according to latest Ofcom figures.
Georgia-Pacific tissue and kitchen roll brand Thirst Pockets has launched a national TV advertising campaign to support the re-launch of its Thirst Pockets Kitchen Towel brand.
Virgin Media has partnered with Universal Pictures to launch the Picturebox movies-on-demand TV subscription service on its TV platform.
Gift vouchers were once simply a solution to finding a present for a difficult friend or relative. But now they are being used strategically by retailers and brands to create loyalty, enhance reputations and develop “experiences” for customers as well as giving a boost to their own bottom lines.
Budget airline Ryanair has appointed Webloyalty, provider of incremental revenue for online businesses, to work on driving repeat customer business by way of a shopper discount scheme.