‘It’s time to shout about the brand’: How Purplebricks plans to win over sceptics
Michaela JeffersonNew CMO Ben Carter has launched the online estate agency’s biggest brand campaign in five years, fronted by TV personality and comedian Mo Gilligan.
Michaela Jefferson
ASA to ‘crack down’ on misleading environmental advertising
Michaela JeffersonThe advertising watchdog is taking a stronger position against brands that make misleading claims about their environmental impact and has promised to “go further” to tackle the issue.
Marketing ‘Sprintathon’ raises over £50k for cancer research
Michaela JeffersonBrands including Just Eat, Tesco and Mars put forward a team for last week’s event, which was described as the “de facto welcome back” for the industry, following 18 months of Covid-19.
HSBC CMO Leanne Cutts steps down to move into dairy industry
Michaela JeffersonCutts joined HSBC in 2017 following lengthy stints at a number of major brands, including GSK, Mondelez and Meito-Adams.
What marketers can learn from brands undergoing an IPO
Michaela JeffersonMarketers at publicly listed companies have to bring investors onside if they’re to justify long-term spending plans, a feat achieved through better communication of strategy, growth and the value of brand.
John Lewis and Waitrose report ‘encouraging progress’ on five-year turnaround strategy
Michaela JeffersonThe John Lewis Partnership has reported strong results from its scheme to bring the John Lewis and Waitrose brands closer together, as well as from the launch of its value Anyday range.
Senior buy-in vital to accelerate culture of marketing effectiveness, IPA finds
Michaela JeffersonAs IPA research reveals effectiveness culture scores rise significantly in brands where the value of marketing is understood by senior leadership, creating a roadmap could be the answer to securing C-suite support.
Why Gousto is banking on live experiences to accelerate brand-building post-Covid
Michaela JeffersonRecipe box brand Gousto is returning to live experience events this month with the launch of ‘Flavourlust’, a London-based event to promote its new street food range.
GDPR: How brands could benefit from ‘common-sense reforms’
Michaela JeffersonThe UK government’s proposals for data law reform could have positive implications for the use of cookies, clarity around legitimate interest and improving public trust in advertising.
‘Challenge, provoke, change’: Why Channel 4 is dedicating a day of ads to black talent
Michaela JeffersonAs Channel 4 kicks off a day in which all content and advertising is fronted by black talent, CMO Zaid Al-Qassab explains how the ‘Black to Front’ project is going to make a long-lasting difference.
Morrisons undertakes ‘significant moves’ to expand local convenience offering
Michaela JeffersonAs rival Asda begins to roll out petrol station convenience stores, Morrisons is upping the number of local format stores it plans to launch this year by an additional 50, while further investing in its Amazon partnership.
GSK’s Jerry Daykin on the 6Ps of digital transformation
Michaela JeffersonSenior media director Jerry Daykin believes a successful digital transformation rests on six key components, all of which have been integral in the execution of GSK’s new strategy.
Channel 4 promises to be ‘more radical’ as digital strategy proceeds ahead of hopes
Michaela JeffersonAmid conversations debating the future ownership structure of the public service broadcaster, Channel 4 has identified three new areas of growth to focus on over the next year.
Marketing Academy opens applications for next Fellowship programme
Michaela JeffersonApplications for the nine month executive development programme for CMOs will close on 22 October.
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GDPR: What might the government’s overhaul mean for marketers?
Michaela JeffersonWith the government revealing it plans to rethink its data protection policies, what could the potential changes mean for marketers?