Pret is refreshing its brand as it “steps up” growth plans, including expanding into new markets, growing its shop estate and investing in new digital capabilities.
As Tyler LaMotte returns to Patagonia after stints at two small brands and one behemoth, he reflects on lessons learned and what brought him back.
Founder and CEO Kağan Sümer says the new private labels are a “key component” of the business’s profitability and sustainability strategy, enabling it to develop new revenue streams across its core markets.
Boots has lots to live up to with its new advertising campaign, which launches today as the brand’s biggest summer push to date.
Sports Direct hired Stanion in February 2020 to lead the brand through a transformation and has since seen improvements across a number of key measures.
Arshad left the bank earlier this year to join Interactive Investor (ii), a UK investment platform for private investors, as chief commercial officer.
Price and promotion will be “key” to Superdrug’s marketing plans over the next year, with a focus on own brand products and improving its loyalty proposition.
M&S has highlighted its brand and product proposition, personalisation and data, and modernising its store estate and supply chain as key focus areas for the next two years.
Lurpak’s sizzling spot has many of the characteristics that “underpin” creative effective video in a YouTube context, according to the latest The Works study.
Marketing director Amy Gilbert explains how the broadband firm ensures its marketing innovations are relevant, credible and connected to the brand.
Growing online retailer Paws.com is using both technology and a medically-trained customer service team to create a “personalised wellbeing service” for cats and dogs.
Britvic is using its “highly relevant” marketing strategy to maintain the momentum of its core brands, while expanding its portfolio to move into new growth areas.
The planned introduction of new digital competition rules and a new UK data protection regime heralds “enormous change” for the advertising sector, ISBA says.
ISBA and the IPA’s newly launched Pitch Positive Pledge aims to ensure all pitch processes are necessary, efficient and mindful of mental health.
With B2B customers only in market 5% of the time, Sage has taken a long-term focus on brand building to drive sustainable growth.