Aldi’s Christmas ad campaign was crowned the most effective festive ad of 2021, helping the supermarket to record sales growth ahead of its rivals. However, analysts believe its “poor” online proposition is holding it back.
As it launches a new TV campaign to kick off the new year, the winner of Marketing Week’s 2021 campaign of the year outlines its plans for 2022.
From developments in the metaverse, to the rise of retail media and the search for effective measurement, Marketing Week picks the trends that will take shape this year.
New research from the Chartered Institute of Marketing suggests marketers are failing to keep up as marketing technologies and social media platforms innovate “at pace”.
Despite praising its marketing efforts, the business’ revenue sunk 8.5% from £155.9m to £142.6m, as the reopening of non-essential retail in April brought with it further competition for Moonpig’s online service.
Cafferky replaces Ben Carter who is leaving the online estate agent after only a year to join retailer Dunelm.
‘Live Loud’ ranked among the top UK ads of all time for distinctiveness, branding and emotional response, according to the latest ‘The Works’ study by Kantar.
As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.
With the roll-out of its media and insights platform this week, Tesco has expanded into a rapidly growing space for retailers which will offer brands the opportunity to better understand and target customers.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.
Morrisons’ Christmas ad is the third most creatively effective this year, according to System 1’s analysis, with a star rating of 4.7 out of 5.9. The supermarket’s marketing director says the brand is increasingly focused on delivering effectiveness with its advertising.
After all the disruption of the last year, major retailers are doubling down on advertising this Christmas. But with stock and price challenges still in play, the real focus should be on what’s coming around the corner.
Chief digital officer Jack Constantine tells Marketing Week about the beauty retailer’s plans to come off social media for the second time, why it has decided to make a stand and what went wrong the first time round.
The Jaffa Jonuts ad campaign scores in the top 15% of all UK ads for branding and in the top 20% for short-term sales potential, according to the latest edition of ‘The Works’ study.