Urging marketers to be “catalysts for change” in the climate crisis, Patagonia is using its ecommerce site to connect their “hard to reach” skills with non-profit organisations in need of support.
Despite posting a loss of of €190m, Just Eat’s marketing investment and Euro 2020 campaign has seen the brand improve its awareness, loyalty and order numbers.
When Adidas acquired Reebok in 2006 it claimed its brand value stood at €1.7bn, but in its latest financial statement that figure had dropped to €733m, so what is new owner Authentic Brands getting?
Nearly 80 brands, agencies and media owners have put forward a team for the popular competitive event to raise money for Stand Up To Cancer.
The travel accommodation business has upped its marketing spend by 175% in the second quarter of 2021, helping to drive a 300% revenue boost.
Having scored in the top 20% of all UK ads for both branding and building affinity for the brand, Boots’ ‘Feel Good as New’ is revealed as the most effective TV ad of June.
Deliveroo claims to have increased investment in brand building marketing to “support future growth” and drive awareness, even as the business continues to report a loss.
Research by the Institute finds that on average, brands saw their sales fall 16% after one year without advertising and by 25% after two years.
From Greggs’ return to growth and Domino’s doubling profits to McDonald’s resurrecting the “critical” UK CMO role, catch up on this week’s biggest marketing news.
Promoted to CMO at the fast food giant, Michelle Graham-Clare has been McDonald’s most senior UK marketer since the departure of Gareth Helm last summer.
Gabriella Neudecker replaces marketing veteran Chris Macleod, who retired earlier this year after almost 15 years with the business.
Domino’s CEO Dominic Paul has praised the brand’s restructured marketing team for driving sales growth over the first half of the year, as profit after tax reached £41.3m.
After recording its first-ever loss during Covid-19, Greggs has reported a strong first half recovery as it adopts a “two-pronged focus” on digital innovations and product development.
As the Mirror revamps its brand for the first time in eight years, director of insight and brand strategy Andrew Tenzer explains why adding strategy to his remit was a “natural evolution” of his role.
Switching focus from product to the customer has helped healthcare giant Philips pivot to a digital-first mentality, enabling the business to thrive amid the challenges of Covid-19.