‘So much more than a TV ad’: NatWest’s CMO on refreshing the brand
Michaela JeffersonNatWest Group CMO Margaret Jobling reveals the key insights behind the launch of the bank’s new brand platform ‘Tomorrow Begins Today’.
ASA puts social media influencers ‘on notice’ over ad rules breaches
Michaela JeffersonA monitoring sweep by the regulatory body found an “unacceptable” level of influencer posts are failing to stick to the rules.
Direct Line’s Mark Evans: ‘There is a risk in mixing politics and brand building’
Michaela JeffersonBrands boycotting media owners and channels over ethical concerns run the risk of being exposed as hypocrites, warns Mark Evans.
Greggs signals faith in marketing despite financial hit from Covid
Michaela JeffersonThe bakery chain has identified digital technology as “the key opportunity” to grow market share by increasing customer loyalty, menu choice and reach across multiple channels.