The travel giant praises its “high marketing efficiency” for delivering its strongest ever quarter, after shifting priorities from performance marketing to brand building.
The ad is the first launched under the leadership of chief customer officer Meghan Farren, who wants customers to “make every moment spectacular” this festive season.
M&S Food’s marketing director Sharry Cramond is betting on the strength of the Percy Pig character for the supermarket’s biggest campaign in several years.
Clothing and home marketing director Anna Braithwaite is hoping to re-establishing M&S in key fashion and gifting categories this Christmas with one of the biggest campaigns the business has ever executed.
M&S’s Anna Braithwaite plans to build on the “good recovery” of the retailers’ clothing and home division this year and position the business as the home of style and curated fashion.
Building on the notable success of its summer advertising push, this year’s Christmas sees Boots launch its biggest campaign in more than four years, driven by extensive research, first party data and media-firsts.
Disney hopes to drive further improvements in consumer sentiment, brand impact and media efficiency with its festive advertising campaign, after achieving strong results last year.
The first-of-its-kind course will provide training in sustainability for advertising and marketing professionals, as the industry works to achieve net zero emissions in advertising operations by 2030.
This year Channel 4 invited advertisers to address issues relating to ageism, in particular the inauthentic and sometimes clichéd portrayals of different age groups within current UK advertising.
Like rival fast food chain Burger King, Yum! Brands is banking on technology and digital sales to drive the future growth of its brands.
Following today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
With audiences now returning to cinema in their millions, global cinema advertising association SAWA has launched a campaign to promote the effectiveness of the medium, backed by UK cinema bodies DCM and Pearl & Dean.
Direct Line Group’s ‘We’re On It’ campaign took home the top prize at the Marketing Week Masters, after driving long and short term business impact and surpassing the already admirable efforts of its previous brand platform.
Once ubiquitous in UK households, Freeview has become a brand only passively engaged with. The platform hopes to change this with a new campaign, while attracting younger audiences and pushing its credentials in innovation.
The FMCG giant promises to be “disciplined” with spending, as it looks to counter “significant” cost pressures and invest in digital in the pursuit of long-term growth.