Michaela Jefferson

Michaela is Marketing Week’s news editor, responsible for steering the title’s news agenda and organising overall news output. She writes about retail, finance, media and luxury brands, as well media measurement and marketing effectiveness. She joined Marketing Week in 2021 as head of news after three years covering the media industry for Mediatel News (now called The Media Leader).

The 2022 Agenda: Making prices work

Michaela Jefferson

As we look ahead to 2022, Marketing Week has identified the key opportunities and challenges that will shape marketers’ roles. We are flagging what we think you should be spending your time and money on – and why, but equally it is a commitment from us to focus on these topics next year.