Direct Line’s top marketer Mark Evans steps down
Michaela JeffersonDescribing his time at Direct Line as a “huge privilege”, Evans tells Marketing Week about his plans to use his 25 years of marketing expertise to help more businesses and people.
Describing his time at Direct Line as a “huge privilege”, Evans tells Marketing Week about his plans to use his 25 years of marketing expertise to help more businesses and people.
As the online fashion giant posts lacklustre results for 2022, new CEO José Antonio Ramos Calamonte outlines his plan to deliver long-term sustainable growth.
Jones’s departure follows mass redundancies at the group and the launch of a new strategy for its food and retail business last month.
On reviewing the mattress company’s data processes earlier this year, it became apparent that a lot of “assumption” had been built in, Calverley said at last week’s IPA Effworks 2022.
The ad-supported plan will cost subscribers £4.99 per month when it launches in the UK on 3 November
Only a “tiny” proportion of promotional sales are shown to be incremental, which means most price promotions actually reduce profits, Binet explained.
Businesses in “victim” sectors should work out whether investing to secure additional share of market during a downturn is worth the cost, argues econometrician Grace Kite.
CMO Deborah Keay explains how Chase has managed to take a well-known US retail banking brand and turn it into a digital-only success story in the UK.
Marketing leaders at Sage, EY and Goldman Sachs share how they persuaded their CEOs to give them the investment they needed to build out their brands.
Ritson recommends marketers take a three-step approach to budget setting: match your budget to your business size, optimise the long and short, and measure them correctly.
Retail like-for-like sales increased 3.2% over the first half of Tesco’s fiscal year. However, with inflation driving up business costs, adjusted operating profit was down 10% to £1.25bn.
After pausing the Data Protection and Digital Information Bill, the government has announced plans to ditch the reforms and create an entirely new data privacy regime.
By investing in media beyond Facebook and Instagram, shifting its messaging and moving towards integrated campaigns, Oddbox was able to boost brand awareness and salience, and achieve its best month for customer acquisition.
The grocer also plans to treble its franchise store network, expand delivery partnerships, simplify and reduce its range, and improve its loyalty proposition.
As Aldi and Morrisons battle to be the UK’s fourth largest supermarket, both grocers are investing to keep their prices low amid the rising cost of living.