Aldi promises to maintain low prices despite profit slump
Michaela JeffersonAs Aldi and Morrisons battle to be the UK’s fourth largest supermarket, both grocers are investing to keep their prices low amid the rising cost of living.
As Aldi and Morrisons battle to be the UK’s fourth largest supermarket, both grocers are investing to keep their prices low amid the rising cost of living.
Chancellor Kwasi Kwarteng is banking on tax cuts and energy bill support to boost the UK economy to a growth rate of 2.5%.
For marketers it will be “more important than ever” to invest “carefully” in their brands and protect their value and appeal, says GfK’s Joe Staton.
Supplier brands will be able to advertise to Morrisons’ customers through its owned and external media platforms, using its loyalty and ecommerce data to “maximise ROI”.
The support of colleagues past and present has led Taj Alavi through a career of mammoth brands, including Instagram, Uber and Spotify.
Founded in 2014 as one of the UK’s first digital banks, Tandem’s aim is to provide “fairer and greener” financial services for consumers.
Nike’s ad landed in top 20% of all UK ads for its ability to actively involve viewers, scoring similarly on its contribution towards building brand affinity.
Andrex is upping investment in its latest brand campaign, which highlights the emotional symbolism its brand mascot has built over the last five decades.
As Gap Inc looks to right size its business, it is planning to “reevaluate” its marketing and technology investments to better position itself for “long-term growth”.
With plans to grow beyond its 5 million UK customers, the digital app is challenging financial stereotypes and championing the “money underdog”.
Claiming its brand remains in “exquisitely good” health, Peloton plans to invest in growing awareness of its new products and initiatives which target a broader customer base.
Kehoe replaces former chief product and marketing officer Sara Bennison, who left Nationwide in the beginning of July after six years in the role.
Since restructuring in February, Spotify has been able to roll out almost weekly initiatives across its 10 key markets, according to the audio platform’s top global marketer.
From action sports and NASCAR to PepsiCo and McDonald’s, Snap’s top marketer has risen through the ranks working for brands that are “tailwinds” for him.
Amazon is reportedly pausing the aggressive UK rollout of its Amazon Fresh convenience stores, following lacklustre sales at its 19 existing London locations.