KFC and Pizza Hut owner ‘excited’ about digital growth potential
Michaela JeffersonLike rival fast food chain Burger King, Yum! Brands is banking on technology and digital sales to drive the future growth of its brands.
Michaela Jefferson
Marketing trade bodies lament government’s ‘missed opportunity’ to address skills crisis
Michaela JeffersonFollowing today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
Ritson and Hegarty endorse effectiveness of cinema in new global campaign
Michaela JeffersonWith audiences now returning to cinema in their millions, global cinema advertising association SAWA has launched a campaign to promote the effectiveness of the medium, backed by UK cinema bodies DCM and Pearl & Dean.
Inside the Grand Prix winning Direct Line campaign that delivered against all measures
Michaela JeffersonDirect Line Group’s ‘We’re On It’ campaign took home the top prize at the Marketing Week Masters, after driving long and short term business impact and surpassing the already admirable efforts of its previous brand platform.
Freeview looks to drive ‘active choice’ with new brand building campaign
Michaela JeffersonOnce ubiquitous in UK households, Freeview has become a brand only passively engaged with. The platform hopes to change this with a new campaign, while attracting younger audiences and pushing its credentials in innovation.
Kimberly-Clark cuts marketing spend to offset rising costs
Michaela JeffersonThe FMCG giant promises to be “disciplined” with spending, as it looks to counter “significant” cost pressures and invest in digital in the pursuit of long-term growth.
‘Known, trusted, loved’: Why retirement firm Phoenix is aligning under the Standard Life brand
Michaela JeffersonWith Standard Life performing better than both Phoenix and the market on average across almost all measures, the group is investing heavily in the brand in a bid to enhance its customer-focused credentials.
BT Sport: A small budget is an opportunity to think differently
Michaela JeffersonBT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Almost half of marketers plan to recruit staff over the next three months
Michaela JeffersonPlans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Consumer confidence ‘derailed’ amid petrol and energy crises
Michaela JeffersonWith Christmas only two months away, confidence in personal finances, the wider economy and major purchase intention have all taken a “worrying” slip.
Market research budgets return to growth as marketing spend rises rapidly
Michaela JeffersonMain media advertising budgets saw the biggest boost over the third quarter of the year, as marketers report growing optimism about the prospects of their businesses.
‘Expensive isn’t always better’: How marketers can produce quality insight on a slim budget
Michaela JeffersonWith the right question, strategic investments, a range of methodologies and a “brilliant learning plan”, even those marketers with a small budget can produce effective and efficient research.
Marketers urged to bridge the ‘say-do’ gap
Michaela JeffersonThe contradictions between what consumers say they want and what they actually do represent an opportunity for marketers to help bridge the gap, says Dr Carol McNaughton Nicholls.
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Rory Sutherland: Digital’s greatest value is in exploration, not efficiency
Michaela JeffersonWarning that marketers are falling into the trap of “obsessing” over efficiency, Sutherland argues businesses should instead be looking towards digital as a tool for experimentation, now more than ever.
Mini UK’s Dogs Trust tie-up unveiled as August’s most effective cinema ad
Michaela JeffersonDespite just being a trial to establish the effectiveness of the channel, Mini’s campaign with Dogs Trust has ranked as the most emotionally evocative cinema ad of last month.