Consumers are starting to put their money where their mouth is when it comes to responsible consumption, says Michelle Keaney, partnership director at The Marketing Academy and founder of Three Point Zero.
Brexit has caused us all – both individuals and organisations – to do a lot of soul searching in recent weeks. Those businesses that thrive in times of uncertainty, however, will be the ones that focus on purpose, says Michelle Keaney, founder of Three Point Zero and partnership director at The Marketing Academy.
Truly purposeful brands can change the world while driving fantastic business results.
When what you say and what you do are not aligned it’s going to make for a bumpy ride, says Michelle Keaney, partnership director at The Marketing Academy and founder of Three Point Zero.
Catch up with all this week’s major marketing news including a joint BT and EE marketing strategy, Greenpeace’s ‘Rang-tan’ campaign and the government investigation into influencer marketing.
New research from YouGov shows that connected home devices still have barriers to overcome to convince consumers to buy.
When Spotify’s brand chief joined five years ago the plan wasn’t to build an in-house creative function; she now manages a team of 90 but still believes external perspectives are crucial.
Marketing Week Explores: With many young people thinking about their futures today as they collect their A-level results, we discuss the opportunities for any budding marketers looking to enter the industry and whether or not FMCG still offers the best learning ground.
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