Plans from Facebook that will enable users to buy products without leaving the site could have major implications for etailers. New buzz word ahoy! Yes, for those of you who have been eagerly awaiting the latest phrase with which to impress your less digitally inclined friends and colleagues, I give you: “social commerce”. As a […]
Behavioural targeting is reducing the scope of the creative by delivering relevant ads online, with other media set to follow.
Michael Nutley, editor-in-chief New Media Age and Reputation Online talks about digital strategy.
As the reach of wireless internet becomes ever greater, debate is raging about how to make mobile advertising really pay.
Online advertisers are finding a new code of conduct requiring consumer opt-in is challenging data collection methods but the information-swapping culture of Facebook may offer hope of a solution
Social networking tools are responsible for employees flying the brand values flag, which turns old-style media training on its head
Marketers must get to grips with the power of social media to destroy a campaign’s message in the blink of an eye
People want relevant ads but not the behavioural targeting that makes them possible. Could a new Google initiative change their view?
The Digital Britain report shows that the industry is still on the road to self-regulation, despite some worrying developments
Marketers must take advantage of new media platforms that house ‘24/7 focus groups’.