What is AI’s role in marketing recruitment?
Molly InnesImplementing AI in the recruitment process can help brands shake off bias and hire for skills over experience, headhunters suggest.
Molly is a reporter at Marketing Week, with a particular focus on tech, telecoms, gambling and gaming, on top of interests in diversity and inclusion, social media and brand strategy. She joined Marketing Week in March 2022 from advertising title Little Black Book, where she also worked as a features writer.
Implementing AI in the recruitment process can help brands shake off bias and hire for skills over experience, headhunters suggest.
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Following a ‘surprise’ two-year high last month, consumer confidence has fallen.
The outgoing Channel 4 CMO will join ad agency M&C Saatchi in May.
Career and Salary Survey data also reveals 40.2% of those working in marketing are aged between 26 and 35-years-old.
Only 27% of Gen X marketers feel more secure in their jobs than a year ago compared to over half of their Gen Z colleagues, according to Career and Salary Survey 2024.
Marketers are under pressure to make their resources go further, with 47.7% experiencing tighter budgets in the last 12 months.
It’s hard to prove an ROI on training and development, but it’s crucial brands give space and support for their marketers to grow, say top marketers at Diageo, Channel 4 and Specsavers.
46.5% of marketers experienced a new team structure in the last 12 months, according to Marketing Week’s 2024 Career & Salary Survey.
You’re not alone if your team is changing – almost half of marketers experienced restructuring last year. And if you weren’t part of the 46.5% in 2023, you probably will be soon.
While it’s good news for marketing that 55.6% are happy in their jobs, disparities persist for marketers from under-represented backgrounds.