How BBC Three is attracting ‘hard-to-reach’ audiences with its return to live TV
Molly InnesThe relaunch of BBC Three’s on-air channel is the “final hook” to pulling in “opportunity” viewers, says channel controller Fiona Campbell.
Boots on why marketing belongs to the whole business
Molly InnesFor a repositioning to succeed, it’s crucial to take the project “out of the marketing bubble” and engage the wider business, says Boots CMO Pete Markey.
Wickes on why Covid was the ‘adrenaline punch’ marketing needed
Molly InnesWickes CMO Gary Kibble explains Covid not only opened the brand up to new customers and channels, it gave the wider marketing discipline the “wake up” call it needed.