Legoland owner to introduce dynamic pricing
Molly InnesThe decision to charge visitors more during peak summer periods comes as Merlin Entertainment reports lower than pre-pandemic visitor numbers.
The decision to charge visitors more during peak summer periods comes as Merlin Entertainment reports lower than pre-pandemic visitor numbers.
The majority of marketers have noticed a shift towards returning to the office, but while some leaders say it’s more productive to be in person others argue being fully flexible helps brands attract the best talent.
Former Co-op customer director Ali Jones joined the fashion retailer last April and is on a mission to turn the brand around.
Most marketers (64.6%) work for brands taking a hybrid approach to work, with three days a week in person the most common arrangement.
The bank’s marketing director Dan Sherwood is being promoted to lead the newly merged marketing team.
Current global CMO Brady Brewer has been promoted to CEO of Starbucks’ international business.
Tesco will need to change its Clubcard Prices logo in the coming weeks as it loses its appeal against last year’s ruling, which found it had infringed on Lidl’s trademark.
Implementing AI in the recruitment process can help brands shake off bias and hire for skills over experience, headhunters suggest.
As the airline unveils its biggest TV campaign since 2019, marketing boss Calum Laming is looking to “build forward” not build back.
4Creative’s managing director Katie Jackson has been named interim CMO at Channel 4 as the business looks for a permanent replacement for Zaid Al-Qassab.
Chief communications officer Alexia Clifford wants more action from government to tackle gambling harm, arguing proposed marketing reforms don’t go far enough.
With marketers grappling with new technology and demands, Mastercard’s CMO Raja Rajamannar urges brands to develop their marketing teams to stay ahead of the curve.
As Mastercard marks 26 years partnering with the Brits, marketing boss Raja Rajamannar discusses consistency, sonic branding and why Generative AI requires serious thought.
CMOs from Channel 4, Chelsea Football Club and Octopus Energy discuss the trends impacting marketing’s top job, from reputational control to growth and tenure.
Following a ‘surprise’ two-year high last month, consumer confidence has fallen.