Tesco on how Covid-19 helped it to ‘really be at its best’
Molly FlemingMarketing Week’s Brand of the Year explains how listening to customers every day and doubling down on its strategy helped it weather the first coronavirus lockdown.
Marketing Week’s Brand of the Year explains how listening to customers every day and doubling down on its strategy helped it weather the first coronavirus lockdown.
Just Eat admits it has had an “overwhelming” data to make sense of during the pandemic but that it has found insights to help build both its and its partners businesses.
Marketing taboo products can be tricky with communications playing a key role in education, but restrictions can foster greater creativity.
Striking the right balance between innovation and risk-taking and keeping a consistent experience is difficult, particularly in the middle of a pandemic, says Paul Pomroy.
Reckitt Benckiser believes NGOs have a key role to play in ensuring brands behave authentically when it comes to climate change by holding up a mirror and getting them to think more deeply about their role and responsiblities.
PepsiCo saw a slight uptick in beverage sales after a 7% decline last quarter, with snack sales spurred on by working from home.
Helm will work across six countries and multiple brands to help HomeServe in its aim to become the most trusted provider of home repairs and improvements.
An increasing number of high street restaurants are looking to take their products into supermarkets, but with so much competition on shelf how do you stand out?
A new study finds eco-conscious consumers are worth $382bn to FMCG brands, with older consumers proving to be the most environmentally active.
Sky and Unilever are backing a new initiative encouraging the ad industry to become carbon neutral.
Maynard Bassetts is looking to rebuild its brand positioning after four years without advertising and with its market share having declined.
Bernard Matthews believes it can shake off the negative health connotations around its infamous product and position it as a mealtime option for families, while also expanding the brand into new areas.
In the wake of a new Marks & Spencer and Ocado partnership, Waitrose is working with Deliveroo to offer 30-minute delivery to half a million customers.
As M&S and Waitrose battle it out for Ocado shoppers, which brand will come out on top?
The ASA has found that 159 age-restricted ads broke the advertising rules in its first of four monitoring exercises.