Ad industry comes together to tackle the climate crisis
Molly FlemingThe Advertising Association is launching two climate action groups in a bid to widen the ad industry’s engagement with the issue.
The Advertising Association is launching two climate action groups in a bid to widen the ad industry’s engagement with the issue.
Mondelēz has scrapped its European CMO role and appointed a vice-president of marketing and strategy.
A focus on innovation has helped boost Procter & Gamble’s performance in male grooming, an area that is increasingly competitive.
The 200-year-old brand is investing in marketing, restructuring the business and becoming more reactive on social, all in a bid to get people eating fish one more time a week.
Heineken is using it’s 20-year partnership with James Bond to challenge preconceptions about non-alcoholic beer and boost growth.
As This Girl Can celebrates its fifth anniversary, it looks to tackle the negative effects that perfect images on social media can have on getting women to become active.
When Greenpeace launched its Rang-tan ad with Iceland it caused a social media storm and led to an unprecedented response for the pressure group, which had never seen a campaign deliver on such “scale and speed”.
The new marketing boss will lead on the strategic and creative direction of brands including Stella Artois, Budweiser, Corona and Beck’s.
Ben and Jerry’s CEO discusses embracing different ways of doing business from side-stepping research to prioritising activism.
As it launches the second instalment of its ‘Bank of Antanddec’ campaign, Santander claims it has already helped it achieve its highest ever brand scores.
Debenham’s is hiring former BA marketer Abigail Comber to head up its marketing as it looks to turn around the struggling business.
January is a month when consumers typically start thinking about summer holidays. But as consumers increasingly choose their conscience over the temptation to fly, can airlines clean up their act and help people combat ‘flight shame’?
From the rise of consultancies to Unilever’s $1bn acquisition of Dollar Shave Club and Pepsi’s attempt to derail purpose, here is the final installment of Marketing Week’s moments of the decade.
In the next installment of Marketing Week’s look back at the moments that defined the decade, we examine the rise of effectiveness, the dawn of Uber and the Netflix effect.
First Choice is moving away from its all-inclusive positioning to focus on price as it looks to ensure the First Choice and TUI brands are distinct in the market.