Mark Ritson

Mark Ritson is a brand consultant and former marketing professor. He has a PhD in Marketing and taught on the MBA programmes of leading business schools including London Business School and MIT. He has written a column on marketing for almost 20 years, winning the PPA Business Columnist of the Year four times. PPA judges said in 2021: “Mark’s writing is authoritative, provocative, riveting and is backed up by unshakeable research foundations. He is clearly not afraid to say it how it is, and this honest, refreshing writing style really made these columns stand out.” He teaches the Marketing Week Mini MBAs in Marketing and Brand Management.