New technology popping up in all sorts of places
Point-of-purchase displays are moving with the times and heading outside the store environment to stake their claim to a piece of the wider world
Make your PoP marketing music to shoppers’ ears
Point-of-purchase advertising can be taken for granted, but it is a vital item in the marketing toolbox. Matthew Valentine speaks to a panel of experts about trends and developments.
Connecting to retail’s future
Free Wi-Fi in-store allowing consumers to check rival prices while looking at physical products is not without its risks. However, it allows stores to drive sales by collecting data and sending targeted messages to customers.
Families get a taste for fast casual dining
A new style of eating out that typically offers ‘a safe culinary adventure’ is proving popular because these short menu venues offer value, according to research seen by Marketing Week.
Marketers keep pace with digital developments
As the rate of change in digital marketing gets ever faster, more and more companies are using sophisticated elearning courses to keep their staff up to speed.
Talking business in social circles
Business-to-business brands are finding social media a lucrative way to build relationships and do big business reports Matthew Valentine.
Business sees opportunity too good to pass by
Business-to-business advertisers are venturing into digital outdoor, attracted by the prime locations and ability to offer detailed audience metrics. Matthew Valentine explores the trend.
Is your customer data firing on all cylinders?
A ready stream of customer data is one thing, but being geared up to apply that insight at an increasingly personal level and fuel a brand’s growth is another, finds Matthew Valentine.
Flash sales click with consumers
Marketers seeking a cost-effective way to promote their brand to an engaged audience or a tactical tool for launching new products are turning to flash sales sites that are fast becoming part of the mainstream marketing mix.
FIFA World Cup 2018: The Marketing Week blog
Welcome to Marketing Week’s 2018 FIFA World Cup blog, a chance to catch up on all the latest brand and sponsorship news in the run up to the tournament.
Ben Davis: Retailers should look to Ikea for tech inspiration
Retail tech has typically disappointed, but with consumers increasingly wanting convenience online and in-store tech, shopping brands selling a considered purchase have to walk this multichannel path.
Heineken on why craft needs a ‘reverse’ marketing approach
Heineken is looking at different ways to engage consumers around craft beers in order to retain their authenticity, keep loyal customers engaged and bring in new drinkers.
Marketoonist on the 5 stages of data privacy grief
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
