New technology popping up in all sorts of places
Point-of-purchase displays are moving with the times and heading outside the store environment to stake their claim to a piece of the wider world
Make your PoP marketing music to shoppers’ ears
Point-of-purchase advertising can be taken for granted, but it is a vital item in the marketing toolbox. Matthew Valentine speaks to a panel of experts about trends and developments.
Connecting to retail’s future
Free Wi-Fi in-store allowing consumers to check rival prices while looking at physical products is not without its risks. However, it allows stores to drive sales by collecting data and sending targeted messages to customers.
Families get a taste for fast casual dining
A new style of eating out that typically offers ‘a safe culinary adventure’ is proving popular because these short menu venues offer value, according to research seen by Marketing Week.
Marketers keep pace with digital developments
As the rate of change in digital marketing gets ever faster, more and more companies are using sophisticated elearning courses to keep their staff up to speed.
Talking business in social circles
Business-to-business brands are finding social media a lucrative way to build relationships and do big business reports Matthew Valentine.
Business sees opportunity too good to pass by
Business-to-business advertisers are venturing into digital outdoor, attracted by the prime locations and ability to offer detailed audience metrics. Matthew Valentine explores the trend.
Is your customer data firing on all cylinders?
A ready stream of customer data is one thing, but being geared up to apply that insight at an increasingly personal level and fuel a brand’s growth is another, finds Matthew Valentine.
Flash sales click with consumers
Marketers seeking a cost-effective way to promote their brand to an engaged audience or a tactical tool for launching new products are turning to flash sales sites that are fast becoming part of the mainstream marketing mix.
P&G puts focus on reach: It’s a more important measure than spend
The marketing boss of the world’s largest advertiser is more interested in measuring reach than spend, with P&G increasingly finding it can use money that would have been “wasted” on frequence to boost the number of people it reaches.
Ad spend forecast, LGBT+ representation, social media harm: 5 killer stats to start your week
We arm marketers with all the numbers they need to tackle the week ahead.
Coca-Cola highlights its innovation credentials in campaign for new Diet Coke flavours
Coca-Cola is promoting new flavours of Diet Coke including ‘Twisted Strawberry’ and ‘Exotic Mango’ in a tongue-in-cheek campaign.
CMO to CEO: ‘The numbers will only rise if marketers become more commercial’
Marketers struggle to progress to CEO because they focus too much on marketing rather than the bigger picture, according to Diageo’s Syl Saller, O2’s Nina Bibby and Verizon’s Diego Scotti, who suggest a lack of role models is also preventing CMOs from taking the next step.
