New technology popping up in all sorts of places
Point-of-purchase displays are moving with the times and heading outside the store environment to stake their claim to a piece of the wider world
Make your PoP marketing music to shoppers’ ears
Point-of-purchase advertising can be taken for granted, but it is a vital item in the marketing toolbox. Matthew Valentine speaks to a panel of experts about trends and developments.
Connecting to retail’s future
Free Wi-Fi in-store allowing consumers to check rival prices while looking at physical products is not without its risks. However, it allows stores to drive sales by collecting data and sending targeted messages to customers.
Families get a taste for fast casual dining
A new style of eating out that typically offers ‘a safe culinary adventure’ is proving popular because these short menu venues offer value, according to research seen by Marketing Week.
Marketers keep pace with digital developments
As the rate of change in digital marketing gets ever faster, more and more companies are using sophisticated elearning courses to keep their staff up to speed.
Talking business in social circles
Business-to-business brands are finding social media a lucrative way to build relationships and do big business reports Matthew Valentine.
Business sees opportunity too good to pass by
Business-to-business advertisers are venturing into digital outdoor, attracted by the prime locations and ability to offer detailed audience metrics. Matthew Valentine explores the trend.
Is your customer data firing on all cylinders?
A ready stream of customer data is one thing, but being geared up to apply that insight at an increasingly personal level and fuel a brand’s growth is another, finds Matthew Valentine.
Flash sales click with consumers
Marketers seeking a cost-effective way to promote their brand to an engaged audience or a tactical tool for launching new products are turning to flash sales sites that are fast becoming part of the mainstream marketing mix.
Ad regulator bans sexist stereotypes, saying they ‘hold back people and society’
The ad regulator says harmful gender stereotypes have “no place” in modern advertising, with the new rules, which come into force next summer, banning sexist stereotypes such as a man’s inability to change a nappy or a woman’s inability to park a car.
Vote for your campaign of 2018: The semi-final
We’re now down to four campaigns. Vote for your favourite to secure its place in the final.
Coca-Cola Great Britain appoints new marketing director
Coca-Cola veteran and former sales director at distributor Coca-Cola European Partners, Paul Grace, takes over from Aedamar Howlett who has been promoted to a European marketing role after two years leading the GB business.
Tanya Joseph: If influencers are authentic they’ll back your brand for free
Influencers can be a fickle bunch, willing to take money and promote the goods of the highest bidder, which in time will erode consumer trust and love for your brand.
