Disney, Sainsbury’s, Asos: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Starbucks, Aviva, Direct Line: 5 things that mattered this week and why
Catch up on all the biggest marketing news this week including Starbucks’s move into dark social, Aviva’s attempts to rebuild trust in the insurance market and how Direct Line is diversifying its marketing.
How outsiders and interims are challenging the status quo
Marketing Week Explores: From the benefits of bringing new thinking to an unfamiliar sector to driving change as an interim marketer, Marketing Week explores the opportunities and challenges of taking a different path.
Recommended reading: Everyday leadership and inspiring innovation
Marketing Week reviews the latest books for marketers.
Marketers from easyJet, KFC and Uber unveiled as Marketing Week Masters judges
By entering this year’s awards, your work will be seen and judged by top marketers from some of the biggest global brands in the UK’s biggest celebration of marketing excellence.
What is excellence in marketing?
Centaur Media recently brought together its leading marketing and creative brands under the name Xeim, which derives from ‘excellence in marketing’. But what does excellence in marketing mean?
Facebook, Uber, O2: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Asda, MoneySuperMarket, Boots: 5 things that mattered this week and why
From Asda’s agency ecosystem model and relationship with AMV, to MoneySuperMarket’s brand relaunch and Boots’s beauty overhaul, catch up on all the biggest news from the last seven days.
Debenhams, LK Bennett, Alpro: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Unilever, Avon, Lloyds: 5 things that mattered this week and why
From Unilever’s commitment to invest in its marketing teams to achieve real-time relevance to beauty giant Avon’s search to become high touch and high tech, catch up on all the biggest news from the last seven days.
WPP, Gap, Channel 4: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mastercard, Adidas, M&S: 5 things that mattered this week and why
From Mastercard’s new sonic brand to Marks & Spencer splitting its ad account and Adidas making a move into the ‘stale’ hiking market, catch up on all the biggest news from the last seven days.
Ex-Unilever boss Paul Polman: We need to bring humanity back to advertising
The former CEO of the second-largest advertiser in the world is calling on brands to move on from taking the easy route and short-term focuses to consider how diversity, particularly around disability, can boost businesses in the long-term.
Diageo’s Andrew Geoghegan: It’s basic stuff, but marketers are still failing to put their audience first
Brands need to rethink how they fit into consumers’ lives, whether that’s online of offline, to ensure the audience always comes first.
Nationwide: The term ‘performance marketing’ is fuelling short-termism
The swing to short-termism is being accelerated by the term performance marketing as it suggests long-term activity doesn’t perform, according to the building society’s director of advertising and sales.
Monzo preps first major ad campaign as it looks to ‘supercharge’ growth
The digital bank has previously relied almost solely on organic word-of-mouth to grow the business but is now exploring how paid advertising could play a role, although the brand is adamant it must not become reliant on paying to acquire customers.
