Catch up on all this week’s marketing news including the reaction to Gillette’s ‘#metoo’ ad, Shell and Jamie Oliver’s tie-up and Bupa’s move to focus its marketing on just five postcodes.
The course is designed for CMOs who have the ambition to become CEOs and this year includes marketers from Amazon, Diageo and M&S.
Nationwide’s ‘Voices’ campaign achieved a double-pronged goal of providing a platform for diverse creative voices across the UK and helping grow the building society’s share of switched accounts to 20%.
Doing marketing isn’t the same as leading marketing, so Marketing Week has joined forces with leadership expert Thomas Barta to launch a course to teach marketers how to build influence and make an impact.
O2’s campaign to promote its free screen replacement for the new iPhone helped boost brand metrics, sales and market share at a time when consumers no longer saw the need to upgrade their phone.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The charity dressed up some of London’s iconic statues in red parkas as part of its Wrap Up London campaign, in an effort to get Londoners to donate unwanted coats for the homeless and vulnerable.
Marketing Week Explores: From the risks and rewards of working in a small business, to the usefulness of marketing degrees and the rising demand for flexible working, the Marketing Week Career and Salary Survey takes the temperature of the marketing industry in 2019.
From the kickback against HSBC’s latest campaign to Pepsi’s new marketing strapline and Mastercard dropping the name from its logo, here’s all the most important marketing news from this week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From HMV’s administration woes to new campaigns from Pizza Hut and Saga, catch up with all the major marketing news this week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The P&G-owned brand has seen consumer perceptions in the UK plummet in the wake of the ad, which has been both criticised and applauded for its attempt to tackle toxic masculinity.
From identikit ads for small businesses to the same outdated image of the over-60s, creatives need to look beyond the obvious and stop falling into the same old traps.
P&G looks to be bringing more of its media planning and buying in-house as it looks to bring its marketers closer to the consumers they serve but it should be wary of going too far down this route and losing the expertise an outside voice can offer.
Marketers must embrace technology colleagues’ expertise so both work together for the customer rather than independently for themselves, according to senior executives at Marketing Week’s roundtable event.
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