The 12-week course, taught by marketing professor and Marketing Week columnist Mark Ritson, aims to inspire anyone involved in marketing and help them become more confident and effective.
Marketing Week’s sister brand Creative Review is launching a learning programme designed to increase creative abilities.
Catch up on all the latest marketing news with our morning round-up.
Brands including Maltesers, Sainsbury’s, Just Eat and Channel 4 have made it onto the shortlist for this year’s Masters of Marketing awards, in partnership with YouGov.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
The shortlist for this year’s Masters of Marketing awards has been unveiled and brands including Nissan, Sainsbury’s and Unilever are leading the nominations.
Make sure you’re up-to-date with all the latest brand and marketing news with our morning round-up.
Make sure you’re up-to-date with all the latest brand and marketing news in our morning round-up.
The acquisition of MarketMakers, which offers marketing support services to B2B clients, and sale of B2C portfolio Home Interest signals focus on B2B at Centaur.
All the latest news and insight on the marketing news this morning.
We round-up everything that matters in the world of marketing.
The event, taking place on 4 July in London, will look to explore the link between marketers and machines and how to maximise results.
The multi-million pound campaign is part of Coca-Cola’s new sustainable packaging strategy and aims to encourage more people to recycle.
Catch up on all the week’s big marketing news including new data that suggests brands are failing to promote CMOs from within, KFC landing itself in hot water and Saga relaunching its brand.
Starbucks’ CEO believes partnerships with pureplay digital companies are increasingly important, as online giants will struggle to “outmanoeuver” the brand.
Brands are increasingly turning to automated research techniques to prune the market of poor methodologies, toxic panels and anecdotal results, but there will always be a need for human analysis.
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