Twitter, Apple, Amazon: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How RNIB smashed its fundraising targets by 117%
Marketing Week ReportersA braille newspaper cover takeover, tie-up with Amazon’s Alexa and ITV partnership helped the charity reach more children with its festive message, while also exceeding donor targets by 78%.
How Greggs and Primark joined forces to go viral
Marketing Week ReportersA carefully choreographed plan of teasers, exclusive pop-ups and product drops helped Greggs and Primark build hype nationwide for their high street fashion collaboration.
Top CMOs discuss how to become ‘future facing leaders’
Marketing Week ReportersTop marketers from ITV, TK Maxx and Channel 4 share their thoughts on the issues facing marketing in a new Oystercatchers series in collaboration with Rankin Creative.
CALM on how financial constraints became its strength
Marketing Week ReportersOn a budget of just £120,000, suicide prevention charity CALM used footage of iconic sporting moments to challenge the stigma around mental health.
John Lewis, Next, Asda: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Revealed: The industry’s top Marketoonist cartoon of all time
Marketing Week ReportersTom Fishburne, aka the Marketoonist, has drawn more than 900 cartoons over the past 20 years and now the industry’s favourite has been chosen.
How Wickes used machine learning to fuel hyper-personalised targeting
Marketing Week ReportersMachine learning helped the home improvement retailer develop personalised communications for its two target audiences – everyday consumers and the professional market.
World Cup, Black Friday, TV spend: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Adidas, Twitter, Snapchat: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
NatWest’s Margaret Jobling crowned Marketer of the Year
Marketing Week ReportersThe NatWest Group CMO has been awarded the prestigious title of Marketer of the Year at the Marketing Week Awards 2022.
Aldi scoops Brand of the Year accolade
Marketing Week ReportersFrom unseating Morrisons to become a ‘big four’ supermarket to claiming its place in BrandZ’s Top 100, Marketing Week’s Brand of the Year has had a year to remember.
Wickes, Aldi and Starling Bank win big at the Marketing Week Awards
Marketing Week ReportersCongratulations to all the winners of this year’s Marketing Week Awards, including Grand Prix winner Wickes, Brand of the Year Aldi and NatWest’s Margaret Jobling, who was named Marketer of the Year.
Lidl, Arsenal, Twitter: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
This Much I Learned: Bob Hoffman on marketers’ indifference to ad fraud
Marketing Week ReportersIn the latest episode of Marketing Week’s podcast series, Bob Hoffman, bestselling author and the man behind the Ad Contrarian blog, discusses the consequences and causes of ad fraud and the role marketers have had in facilitating it and need to have to stop its spread.