From BritBox’s first ad campaign and M&S’s new value strategy, to Christmas ads from John Lewis and Sainbury’s, catch up on all the big marketing news from this week.
The former Marks and Spencer, Mothercare and Save Children marketing boss replaces Phil Edmonds at the helm of the marketing consultancy.
John Lewis pulled a surprise twist by launching a joint campaign with Waitrose this Christmas, but has Edgar the excitable dragon managed to win the heart of marketers?
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Catch up on this week’s most important and interesting marketing news including McDonald’s CEO getting the sack, Facebook’s new corporate logo and more Christmas advertising from Walkers, Aldi and M&S.
Is the increase in roles such as chief customer and chief growth officer reflective of a shift in the nature of marketing or unnecessary window dressing?
We continue our podcast series by looking into This Girl Can, the groundbreaking 2015 campaign from Sport England.
Marketing Week presents coverage of its partners’ content sessions at Festival of Marketing 2019, featuring the industry’s most progressive companies.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Welcome to the Marketing Week Christmas blog! A chance for the team to cram all the latest festive advertising news into one place.
This week’s marketing news including the start of Christmas advertising, Asos’s decision to get rid of its print magazine and the relaunch of M&S menswear.
Econsultancy Live offers senior marketing and digital professionals the opportunity to discuss industry challenges such as customer experience, digital effectiveness and consumer trends with peers.
Mark Read has been in the WPP hot seat for a year. He tells Marketing Week editor Russell Parsons about being tasked with serving more demanding clients in the face of profit pressure and increased competition.
Marketing Week columnists Colin Lewis, Helen Edwards and Mark Ritson gathered at this year’s Festival of Marketing to make their case for the topics they want to see the back of.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.