Facebook, Airbnb, Tesco: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Digital transformation, brand purpose, marketers in the boardroom: Festival of Marketing day two round-up
From the reasons why digital transformation is “made up” to the struggles with brand purpose, we round-up all the big news from the second day of the Festival of Marketing.
Accountability, influence, GDPR: Festival of Marketing day one round-up
Catch up on all the latest from the first day of the Festival of Marketing, where accountability, marketing influence and GDPR were hot topics.
Marketing Week Masters Awards 2018: The channel winners
Congratulations to all the winners of the Marketing Week Masters awards.
Marketing Week Masters Awards 2018: The specials winners
Congratulations to all the winners of the Marketing Week Masters Awards.
Marketing Week Masters Awards 2018: The sector winners
Congratulations to all the winners of the Marketing Week Masters Awards.
Ikea, P&G, Johnston Press: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mondelēz, M&S, Lloyds: 5 things that mattered this week and why
Catch up on all the major marketing news this week including Marks & Spencer launching mobile payments, Tesco’s ad blitz and why Lloyds’ marketing has been described as “advertising puffery”.
Unilever, Waitrose, Samsung: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mark Ritson and Facebook’s Steve Hatch to share the stage at the Festival of Marketing
Facebook’s vice-president of Northern Europe Steve Hatch will join Mark Ritson at the Festival this year to discuss the future of marketing.
Next, Nike & Cadbury: 5 things that mattered this week and why
Catch up on all the big marketing news from the past week including Next’s budget shifts, Nike’s record engagement from its Colin Kaepernick campaign and Cadbury Roses returning to TV advertising for the first time in 20 years.
The top 50 customer experience professionals revealed
The CX50, compiled by Marketing Week in partnership with Zone and Cognizant, recognises the individuals who are currently excelling at creating best-in-class customer experiences, demonstrating innovation, influence and impact in their organisations and beyond.
Three looks to reverse ‘brand rejection’ with launch of ‘premium and playful’ campaign
The mobile provider wants to “grow up” while maintaining its humour-driven approach to change perceptions and appeal to high value customers.
Marketing budgets rise at weakest pace in nearly three years
The latest IPA Bellwether report reveals more than 60% of marketers made no change in total marketing spend in the third quarter, highlighting indecisiveness and risk-aversion.
Marketoonist on marketing technologies
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist hereMa
Marketing Academy Fellowship open for applications
The free nine-month programme is aimed at developing senior marketers into senior management and board positions.
