Vote for your campaign of 2018: The semi-final
We’re now down to four campaigns. Vote for your favourite to secure its place in the final.
Vote for your campaign of 2018: The quarter-final
The winning campaigns from the first round of the competition have been randomly drawn against each other for the quarter final. Vote now to have your say.
The key trends that will impact marketers’ jobs in 2019
Marketing Week predicts the key issues and challenges that will reshape marketers’ working world in the year ahead.
The marketing moments of 2018: Marketers share their views
Marketers share the key moments of 2018 that have changed the industry and impacted how they do their jobs.
P&G, gambling ads, Hamleys: Everything that matters this morning
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
2018 year in review: It’s been a bad year for…
The high street saw more failures and microtargeting came in for close scrutiny, while pressure grew on agencies, influencers and makers of sugary foods.
Vote for your favourite marketing campaign of 2018
Marketing Week has selected its top campaigns of 2018 and now it’s your chance to have a say on the best.
Unilever, Iceland, John Lewis: 5 things that mattered this week and why
From Keith Weed’s decision to retire from Unilever to Iceland topping the list of the best ‘Christmas’ campaigns and Formula E refreshing its brand ahead of the new season, catch up with all the major marketing news this week.
How the NHS overcame allegations of racism to drive black blood donors
NHS Blood and Transplant increased black registrations by 6% with zero budget through a targeted social media campaign to help raise awareness of a rare blood type and change perceptions.
2018 year in review: It’s been a good year for…
Marketers have enjoyed a booming year in a number of sectors, whether driving the rising popularity of women’s sport, or responding to fresh brand opportunities provided by big mergers. Meanwhile, fast-fashion retailers have seen soaring sales, but the conversation might be about to change.
The best marketing campaigns of 2018: Part 2
From a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. In no particular order they are…
Ad spend, ethnicity in advertising, inflation: 5 killer stats to start your week
From ad spend forecasts being cut to a failure to bridge the ‘race gap’ in advertising, we arm marketers with all the important numbers they need to tackle the coming week.
Coca-Cola Great Britain appoints new marketing director
Coca-Cola veteran and former sales director at distributor Coca-Cola European Partners, Paul Grace, takes over from Aedamar Howlett who has been promoted to a European marketing role after two years leading the GB business.
Tanya Joseph: If influencers are authentic they’ll back your brand for free
Influencers can be a fickle bunch, willing to take money and promote the goods of the highest bidder, which in time will erode consumer trust and love for your brand.
Why Sainsbury’s isn’t waiting for ‘big silver bullets’ to drive business transformation
An increased focus on data and analytics is allowing Sainsbury’s to solve problems faster and develop new ways of working to ensure it is agile, efficient and unlocking new opportunities across all parts of the business.
How LADbible uses its ‘fun tone of voice’ to drive social empowerment
The world’s largest social media publisher is dialling up its commitment to being a force for good with a new direction focused on everyday empowerment following its acquisition of rival Unilad.
