John Lewis, M&S, Unilever: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Ritson on the UK’s top 10 sonic brands
Marketing Week ReportersFrom Autoglass to Netflix to Just Eat, Mark Ritson explores the brands with the most effective sonic assets.
Festival of Marketing returns with Transform in March
Marketing Week ReportersThe Festival of Marketing will be kicking off the year with a two-day, in-person and virtual event on 24 and 25 March.
Boots’ CMO and CFO on how to help finance ‘get’ marketing
Marketing Week ReportersBoots’ CMO Pete Markey believes marketers must create a narrative around marketing to help demystify it to other functions, which helps finance “want to get it”, says CFO Michael Snape.
Metaverse, privacy complaints, mental health: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
How TfL’s reverse marketing helped keep Londoners safe
Marketing Week ReportersWhen the pandemic hit, Transport for London had to supress demand and encourage people to stay at home rather than travel on its network.
Netflix, Primark, Aldi: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How the Open University improved segmentation to attract new students
Marketing Week ReportersTackling a long-term market decline in the UK, the Open University worked to inspire a brand new generation of distance learners.
Marketing That Matters: How Which? and Brainlabs link marketing to sustainable business growth
Marketing Week ReportersThe consumer protection brand and its digital agency delve into the challenges they face in measuring marketing outcomes and driving sustainable business growth, including benchmarking performance in unusual times and framing the language of measurement to encourage alignment with objectives.
Diageo on what it learnt about purpose after ‘misdiagnosing’ Baileys
Marketing Week ReportersAfter shedding a “higher order” purpose and refocusing the Baileys brand based on customer insights, Diageo has learnt a lot about how to build a distinctive brand consumers love.
Price rises, grocery sales, measurement: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
How Tesco Mobile saved £1.1m by streamlining search marketing
Marketing Week ReportersAfter rigorous efforts to boost the efficiency of paid and organic search, Tesco Mobile identified big opportunities to reallocate budgets.
M&S, Currys, Revolut: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How Scottish Water transformed from an anonymous supplier to a trusted brand
Marketing Week ReportersScottish Water boosted trust in the brand by associating with issues that matter to consumers and adapting at pace to the challenges of the pandemic.
How Sky used data to change consumers’ perception of value
Marketing Week ReportersBy drilling down into millions of customer data points on viewing habits, Sky changed perceptions on the value of the subscription service.