In the first episode of The Marketing Week Podcast, we explore the transition from CMO to CEO, the implications of the HFSS ad ban, gen AI fears and the reality of working in B2B.
One hundred marketers across 10 category groupings have been awarded a place in Marketing Week’s 2024 Top 100, sponsored by Digitas.
More than 30,000 people have taken part in Marketing Week’s Mini MBA series since launch, with the feedback overwhelmingly positive.
Five organisations have been shortlisted for this year’s Talent Trailblazer Award. The award, which is a partnership between Marketing Week and the Advertising Association, recognises efforts to broaden access to the industry.
New customer acquisition is considered the third most important metric for gauging marketing effectiveness in 2024, behind ROI and delivering business outcomes.
Five brands have been shortlisted for Brand of the Year at the 2024 Marketing Week Awards, with the winner to be announced in November.
The shortlist for the Marketing Week Awards 2024 Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
Uber, TFL, Travelport and the BBC have also won places on the shortlist, while seven agencies have been nominated for Agency of the Year.
Hear from Greggs, Lucky Saint and McDonald’s, as well as Deborah Meaden, Anton Du Beke and Mark Ritson, at this year’s bumper Festival.
Some 34.2% of marketers rarely or never measure the return on their marketing investment, with almost half not understanding the link between results and decision making.
Take part! Marketing Week’s new State of B2B Marketing research is open.
Becky McKinlay named permanent MD after joining the marketing services provider on an interim basis in April.
Despite a third of marketers recognising how crucial brand will be in helping their business thrive in 2024, half say their campaigns are too focused on performance.
From ROI blindspots to short-termism on the rise, Marketing Week’s Language of Effectiveness data suggests work is needed to cement effectiveness within business culture.
Marketing Week is again seeking to celebrate marketers who have connected with colleagues and customers to deliver impact for their brand, through our sixth annual Top 100 list, sponsored by Digitas.