The supermarket’s UK CEO and chief customer officer share how putting consumers at the heart of what it does enabled Tesco to adapt at speed during the pandemic.
From the digital after-life to the growth of synthetic media, futurist Tracey Follows sets out the key trends that will shape the marketing industry over the next five years.
Mark Ritson, Helen Edwards and CMOs from Nationwide and KFC confirmed for a new March event called The Bottom Line that will deliver insight into what marketers should spend their time and money on.
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Mastercard’s Raja Rajamannar set up a risk management function within marketing three years ago, which has enabled the business to better cope with the fallout of the pandemic.
Learn how Tena used consumer insight to tackle the stigma of incontinence and shake up the category.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
As brands face up to the realisation of the new normal, what do marketers need to do to ensure they can deliver a better experience in a post-Covid world.
From refining agility to the need for a two-speed strategy and embracing failure, here are the key issues, challenges and opportunities that will shape marketers’ working world in the year ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The campaign from the National Centre for Domestic Violence fought off tough competition to take home the coveted prize.
Marketers from a host of brands highlight the trends that will impact marketing and their role next year.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.