From Unilever’s Keith Weed calling out influencer marketing and other key moments from Cannes to the results of 20 years worth of salary survey data, we round up all the marketing news you need to know from the past week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Asos, The Guardian, Harry’s, Heineken, Ikea, KFC, Lloyds Bank, Quorn and Wetherspoons will battle it out to be named ‘Brand of the Year’ at this year’s Marketing Week Masters awards.
From New Balance’s first World Cup campaign and Sky’s loyalty scheme reducing churn to the fact beauty influencers deliver an ROI of £8.81, we round up all the marketing news you need to know from the past week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From AB InBev’s bid for fame to Amazon’s bid for Premier League rights and the best campaigns of the last five decades, we round up all the marketing news you need to know from the past week.
From the charming JR Hartley to Cadbury’s iconic gorilla, we look back through five decades of marketing to find consumers’ most loved campaigns.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Catch up on all the week’s most important marketing news, from the world’s most valuable brands to the fact Reebok doesn’t rely on data to understand its customers.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
M&S chief outlines digital-first strategy after profits plummet Marks & Spencer (M&S) is gearing up for a digital-first future, after its revealed on Wednesday (23 May) that profits had dropped a massive 62.1% to £66.8m compared to the previous year. A day earlier, the struggling retailer confirmed it will close more than 100 stores over […]
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Data can help drive the creative process but many in marketing are overestimating its contribution, according to Diesel’s chief marketing officer Dario Gargiulo.
Cannes Lions 2018: Marketers turned out in force to advertising’s biggest annual event. But away from the usual talk of purpose and creativity, some big issues such as the recruitment crisis, how advertising responds to the #MeToo movement and cleaning up the influencer marketing space were discussed.
Cannes Lions 2018: Marc Pritchard believes the days of marketing to a general audience are over, and with people wanting to see themselves in ads brands will have to start representing their whole audience.
In the future, creative ideas will be accompanied by business forecasts, predicts The Leading Edge’s Chris Paxton.
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