How Specsavers defied detractors with a campaign refresh
Marketing Week ReportersBy flipping its famous ‘Should’ve Gone to Specsavers’ tagline on its head the optical retailer improved brand perceptions and turbocharged eye test bookings.
By flipping its famous ‘Should’ve Gone to Specsavers’ tagline on its head the optical retailer improved brand perceptions and turbocharged eye test bookings.
Determined to educate the public on the dangers of economic abuse, HSBC worked with domestic abuse charities to help survivors regain financial independence.
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Determined to support survivors of online harassment, Refuge used social media to drive legislative change and generate £1m in ‘social value’.
The creation of a global ABM Centre of Excellence helped IT services giant NTT take its marketing from fragmented and localised to centralised and effective.
Anti-slavery charity Unseen UK sought to reach Ukrainian refugees entering Britain before they fell into the hands of human traffickers.
Intended to cause a stir among electric car drivers, Audi and Sky Sports joined forces on new tech to enhance coverage of cricket competition The Hundred.
To build hype around the launch of its Sky Glass TV, Sky kicked off a year-long influencer campaign which doubled the benchmark for reach at 48 million.
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From Elon Musk and BrewDog to brands’ Russian exodus and brand purpose, Marketing Week’s trusty columnist reveals his biggest marketing moments of the year.
The sandwich chain defeated the BBC in the final to take home the coveted prize.
There are now just two campaigns remaining. Vote to help crown your favourite the winner.
There are now just four campaigns remaining. Vote to help you favourite make it to the final.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Checkatrade’s chief product officer Kim Faura explains how the brand serves both consumers and trade customers, and discusses his previous experience at Giffgaff.