Rory Sutherland: Short-termism has jeopardised marketing’s resilience
Marketing Week ReportersThe Ogilvy vice-chairman believes marketers’ obsession with engaging in a short-term “cost-cutting game” means lost opportunity and damaged resilience.
The Ogilvy vice-chairman believes marketers’ obsession with engaging in a short-term “cost-cutting game” means lost opportunity and damaged resilience.
Rather than relying on high brand recognition, Weetabix’s head of brand Gareth Turner explains the breakfast business has continued to innovate while keeping consistent with its brand DNA, honed over the past 90 years.
Describing Covid as an accelerator for innovation, the global health and hygiene company believes courage is needed to create a culture comfortable with taking educated risks, although there is no one size-fits-all recipe for success.
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From the brand implications of Adidas’s sale of Reebok to the £100m investment in financial services being made by high street retailer John Lewis, catch up on this week’s biggest marketing news.
The Ehrenberg-Bass professor and influential author of How Brands Grow joins fellow marketing leaders Mark Ritson and Helen Edwards on the line-up for the Festival of Marketing, which returns in October.
Speaking at the Festival of Marketing, GSK’s Sandra McDill explains why Covid-19 convinced the business that adopting an agile approach was the best way to stay ahead of the game.
Brands across the board are adapting the way they operate in order to pounce on opportunities as they arise. Hear how Boots, Lenovo and Habito are future-proofing their marketing teams.
We arm you with all the numbers you need to tackle the week ahead.
Tony’s Chocolonely describes its product as its “biggest marketing tool”, but having now established its brand it is now looking to scale, with plans to start investing in paid media soon.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From the Ehrenberg-Bass Institute stating why an advertising hiatus leads to sales declines to Boots being crowned June’s most effective ad, catch up on this week’s biggest marketing news.
Kerry Foods CEO Nick Robinson believes marketing has more than proven its value to help brands thrive in a crisis, a fact he appreciates given his more than two decades spent as a marketer at brands such as Diageo and Coca-Cola.
We arm you with all the numbers you need to tackle the week ahead.