From P&G’s roadmap for racial equality to Channel 4’s anti-racism pledge and McDonald’s cutting the UK CMO role, catch up on all this week’s biggest marketing news.
We arm you with all the numbers you need to tackle the week ahead.
The second episode in our B2B podcast series examines what marketers can expect in the weeks, months and year ahead, and how they should react as we head from pandemic to recession.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From Mondelēz’s re-commitment to brand building to the return of sport and the resilience of marketing spend, catch up on the major marketing news from the past week.
As the pressure on leaders continues to mount, we discuss the importance of insight, setting strategy and meeting the challenges and changes that lie ahead.
We arm marketers with all the numbers they need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Our new three-part podcast series begins by exploring how artificial intelligence is currently influencing how brands segment, target and communicate with consumers.
From McDonald’s bringing back the CMO role to Diageo’s push into personalisation and P&G’s anti-racism call to arms, catch up on all the important marketing news from the past week.
We arm marketers with all the numbers they need to tackle the week ahead.
As Covid-19 poses a challenge to brand communication, we analyse brands that struck the right tone and those that didn’t
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketing Week’s round-up of the news this week.
As the coronavirus pandemic creates new challenges, we discuss the skills leaders need to pilot their brands through the crisis.