Watch: British Gas CMO on marketing leadership in a crisis
Marketing Week ReportersAs the coronavirus pandemic creates new challenges, we discuss the skills leaders need to pilot their brands through the crisis.
Data ethics, ROI, CMO tenure: 5 interesting stats to start your week
Marketing Week ReportersWe arm marketers with all the numbers they need to tackle the week ahead.
How KFC used social media to turn ‘haters’ of its fries into fans
Marketing Week ReportersOn a budget of just £230,000, KFC used social media, as well as print and outdoor, to get people trying its new fries and shift perceptions of the fast food brand.
British Airways, Aston Martin, Giffgaff: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Coke, AB InBev, British Heart Foundation: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola laying out its plans for post-lockdown recovery to AB InBev launching an app to educate consumers about the beauty of beer, catch up on all this week’s biggest marketing news.
Retail sales, email marketing, ad targeting: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
Alibaba, Netflix, global ad spend: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
KFC, M&S, Callaly: 5 things that mattered this week and why
Marketing Week ReportersFrom M&S cutting marketing spend by a third to KFC’s new campaign and changes to how news brands report audiences, catch up on all this week’s biggest marketing news.
Online retail, sponsorship, rebranding: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
EasyJet, Manchester United, Burberry: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Maltesers, Heinz, Dixons Carphone: 5 things that mattered this week and why
Marketing Week ReportersFrom the most effective coronavirus ads so far to a campaign from Maltesers and brands hoping to retain consumers post-lockdown, catch up on all the most important news from this week.
Watch: The Marketoonist on the importance of humour right now
Marketing Week ReportersAs coronavirus continues to impact marketers’ behaviour, Tom Fishburne explores why humour is important in tough times both for communicating with customers and your teams.
Last chance to enter the Marketing Week Masters awards
Marketing Week ReportersMore than 60 CMOs and managing directors will judge the annual awards, which celebrate strategic effectiveness across the marketing world.
Marketing Week Explores: How coronavirus is changing the way marketers work
Marketing Week ReportersIn this month’s edition of the Marketing Week Explores podcast, we investigate how marketers are responding to the coronavirus crisis and supporting both employees and customers.
Programmatic costs, retail footfall, new car sales: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.