Apple, Nike, brand packaging: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Coca-Cola, Direct Line, apprenticeships: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola’s global Christmas campaign to Churchill’s shift to ‘extreme’ brand building and new marketing apprenticeships, catch up all on this week’s biggest marketing news.
Marketing Week Explores: The best campaigns of 2019 and 2020 trends
Marketing Week ReportersIn the latest edition of the Marketing Week Explores podcast, we look back at the best campaigns of the past 12 months and offer our predictions for the biggest marketing trends for 2020.
Tesco v Carlsberg: The best marketing campaign of 2019
Marketing Week ReportersJust Tesco and Carlsberg remain in the battle to be crowned the best marketing campaign of 2019.
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General election, Facebook, Ocado: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The key trends that will impact marketers in 2020
Marketing Week ReportersFrom CMO rebranding to Brexit and the evolution of loyalty, here are the key issues, challenges and opportunities that will shape marketers’ working world in the year ahead.
2019 year in review: It’s been a bad year for…
Marketing Week ReportersFrom the rise of anti-advertising advertising, courtesy of Oasis and BrewDog, to the crumbling casual dining market and WeWork’s failed IPO, 2019 has not been a good year for everyone in the marketing world.
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Vote for your campaign of 2019: Round 1
Marketing Week ReportersWe’ve shortlisted 16 campaigns but now we want our readers to pick the best marketing campaign of 2019.
‘Brutal objectivity’: Tesco’s CEO on how he reversed the brand’s fortunes
Marketing Week ReportersAs Tesco CEO Dave Lewis prepares to depart, he offers an inside look at the brand strategy behind the supermarket’s turnaround.
Uber, Sports Direct, BP: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The best and worst Christmas ads: Marketing Week picks
Marketing Week ReportersWith Christmas ad season well and truly under way, the Marketing Week team picks their Christmas crackers and turkeys among this year’s feast.
Marketing Week Explores: The trouble with Pornhub and the value of NPS
Marketing Week ReportersIn the latest edition of the Marketing Week Explores podcast, we discuss the brand reputational woes for Unilever following Dollar Shave Club’s appearance on pornography site Pornhub and debate the true value of NPS.
Ryanair, Apple, TimeTo: 5 things that mattered this week and why
Marketing Week ReportersFrom Ryanair’s positioning around its environmental credentials to TimeTo’s new campaign to coincide with Christmas office parties and the backlash against Black Friday, catch up with all this week’s biggest marketing news.
Fortnum & Mason, Dyson, Metro Bank: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Coca-Cola, Airbnb, EasyJet: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all this week’s marketing news including Christmas ads from Coca-Cola, McDonald’s and KFC, Airbnb’s Olympics deal and EasyJet’s move into package holidays.