Catch up all this week’s big marketing news including HSBC launching its first sound identity, Netflix overtaking Lidl to take second in a list of UK brands and the backlash against the Gillette ad.
Low-cost fitness brand The Gym Group overhauled its web experience leading to a surge in members and a greater share of the market.
The launch of Xeim aims to highlight the digital transformation of Centaur’s brands, including Marketing Week, and strengthen its relationships with clients.
The B2B brand’s ‘Keeping Business Moving’ campaign shifted the conversation towards lifetime value, resulting in its annual sales record being broken.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Catch up on all this week’s marketing news including the reaction to Gillette’s ‘#metoo’ ad, Shell and Jamie Oliver’s tie-up and Bupa’s move to focus its marketing on just five postcodes.
The course is designed for CMOs who have the ambition to become CEOs and this year includes marketers from Amazon, Diageo and M&S.
Nationwide’s ‘Voices’ campaign achieved a double-pronged goal of providing a platform for diverse creative voices across the UK and helping grow the building society’s share of switched accounts to 20%.
Doing marketing isn’t the same as leading marketing, so Marketing Week has joined forces with leadership expert Thomas Barta to launch a course to teach marketers how to build influence and make an impact.
O2’s campaign to promote its free screen replacement for the new iPhone helped boost brand metrics, sales and market share at a time when consumers no longer saw the need to upgrade their phone.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The charity dressed up some of London’s iconic statues in red parkas as part of its Wrap Up London campaign, in an effort to get Londoners to donate unwanted coats for the homeless and vulnerable.
Marketing Week Explores: From the risks and rewards of working in a small business, to the usefulness of marketing degrees and the rising demand for flexible working, the Marketing Week Career and Salary Survey takes the temperature of the marketing industry in 2019.
From the kickback against HSBC’s latest campaign to Pepsi’s new marketing strapline and Mastercard dropping the name from its logo, here’s all the most important marketing news from this week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.