Sainsbury’s, Asda, House of Fraser: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today for the week of 7 May 2018.
Sainsbury’s, Lidl, Starbucks: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all the most important marketing news this week including the Sainsbury’s and Asda merger, Lidl pulling back digital spend and Starbucks’ move away from the “drumbeat of promotions”.
How AI is helping brands improve the customer experience
Marketing Week ReportersAt Marketing Week’s Supercharged conference yesterday, brands including Virgin Holidays, Age UK and Ikea talked about the role AI is playing in improving the customer experience, as well as the challenges the new tech throws up.
Marketing Week’s Masters Awards entry deadline extended
Marketing Week ReportersThe deadline for entries for the UK’s biggest celebration of marketing excellence has been extended to 18 May.
M&S, Sky Mobile, Virgin Media: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
American Apparel, M&S, Heineken: 5 things that mattered this week and why
Marketing Week ReportersFrom Amercian Apparel’s UK comeback to Heineken’s approach to craft and Mars putting more of a focus on diversity and inclusion, catch up with all the marketing news that mattered this week.
The Marketing Academy appoints first global chair in expansion push
Marketing Week ReportersCannes Lion chairman Terry Savage is joining The Marketing Academy as it looks to accelerate its global expansion plan and raise awareness of its work.
Brands catch World Cup fever as England prepares for semi-final: The World Cup 2018 blog
Marketing Week ReportersWelcome to Marketing Week’s 2018 FIFA World Cup blog, a chance to catch up on all the latest brand and sponsorship news in the run up to the tournament.
Diageo, Poundworld, Amazon: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
M&S, Tenzing, WPP: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.
The emerging tech that promises to disrupt marketing
Marketing Week ReportersMarketing Week Explores: From the crypto world of Bitcoin and blockchain to virtual reality and 5G, we look at the tech developments set to shake up marketing.
Innovation, creativity and packing a punch: What makes marketing effective
Marketing Week ReportersWhat is key to creating effective marketing? With entries now open for the Marketing Week Masters Awards, we speak to five of our judges to gain some insight into what goes into an award-winning campaign.
GDPR: Third-party data and privacy notices
Marketing Week ReportersIn the final of a three-part webinar series, we explore questions around third-party data, privacy notices and the essential things you need to do in the final weeks before the 25 May deadline.
YouTube, Disney, data transparency: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
P&G, Tesco, O2: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all the marketing news from this week including P&G’s new agency model, Tesco’s Clubcard plans and Asos’s views on Instagram shopping.