Marketing Week Top 100 2020: What makes an effective marketing leader?
Marketing Week ReportersThe home for Marketing Week’s analysis of the primary attributes that make a Top 100 Most Effective Marketer – strategy and leadership.
Marketing Week Top 100 2020: How we chose the UK’s most effective marketers
Marketing Week ReportersHere’s how we chose Marketing Week’s Top 100 Most Effective marketers – and why their achievements deserve to be recognised and celebrated.
Marketing Week Top 100 2020: Meet the judging panel
Marketing Week ReportersFind out which illustrious marketing industry names Marketing Week enlisted to whittle down our long list and choose the UK’s 100 most effective marketers.
Carlsberg, Boden, GDPR: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
M&S, veganuary, Army: 5 things that mattered this week and why
Marketing Week ReportersFrom M&S’s move into athleisure to the launch of the Army’s new campaign, catch up on all major marketing news from the first few days of the new decade.
Public Health England, Cadbury, Travelex: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Burger King, Asda, Boeing: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Adidas, Coca-Cola, Monzo: Marketing Week’s biggest news stories in 2019
Marketing Week ReportersFrom Adidas’s admission it had over-invested in digital marketing to Unilever’s ‘Tinder for ideas’ and the launch of Coke Energy, these were the most popular news stories on Marketing Week in 2019.
Carlsberg’s ‘Probably Not’ crowned campaign of the year
Marketing Week ReportersCarlsberg’s campaign, which is an inversion of its own tagline, has been voted the best of 2019 in a closely-fought final.
Marketing Week Meets…Galdem CEO Liv Little
Marketing Week ReportersLiv Little founded Galdem, a magazine for women and nonbinary people of colour, while still at university. She tells Molly Fleming how she copes with imposter syndrome and what brands need to do more of.
Inside the campaign of the decade: Aldi’s ‘Like Brands, Only Cheaper’
Marketing Week ReportersAldi’s long-running brand positioning, which tried to be a “real reflection of real life”, saw off competition from brands including Channel 4 and John Lewis to be crowned consumers’ favourite campaign of the 2010s.
Marketers’ moments of 2019 and predictions for 2020
Marketing Week ReportersMarketers from brands including Tesco, Mars Inc and Monzo offer their views on the marketing moments of 2019 and what we can expect in 2020.
Apple, Nike, brand packaging: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Coca-Cola, Direct Line, apprenticeships: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola’s global Christmas campaign to Churchill’s shift to ‘extreme’ brand building and new marketing apprenticeships, catch up all on this week’s biggest marketing news.
Marketing Week Explores: The best campaigns of 2019 and 2020 trends
Marketing Week ReportersIn the latest edition of the Marketing Week Explores podcast, we look back at the best campaigns of the past 12 months and offer our predictions for the biggest marketing trends for 2020.