The best marketing campaigns of 2023: Part 1
Marketing Week ReportersFrom Barbie to McDonald’s to Heinz, the Marketing Week team reveals the first six campaigns that make up our best of 2023.
Why TikTok went into ‘professional mode’ to win B2B hearts
Marketing Week ReportersA LinkedIn takeover helped TikTok persuade marketers the social media app could become their new home for performance marketing.
Future Marketing Leaders 2023: George Rivers, Tesco
Marketing Week ReportersMarketing Week is proud to name Tesco’s George Rivers as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Future Marketing Leaders 2023: Ucheora Obi-Wheeler, HSBC
Marketing Week ReportersMarketing Week is proud to name HSBC’s Ucheora Obi-Wheeler as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Future Marketing Leaders 2023: Yasmin Mukhida-Olushola, Premier Inn
Marketing Week ReportersMarketing Week is proud to name Premier Inn’s Yasmin Mukhida-Olushola as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
How HSBC unified the banking sector to fight domestic abuse
Marketing Week ReportersThe bank galvanised the wider financial sector to raise awareness of the damage caused by economic abuse, driving consideration in the process.
How O2 overtook rivals with thanks to a festive purpose push
Marketing Week ReportersTaking the risk to pursue a purpose message over the festive period paid off for O2, which leapfrogged EE to grow total market consideration.
Future Marketing Leaders 2023: Elise McCrone, Domino’s
Marketing Week ReportersMarketing Week is proud to name Domino’s Elise McCrone as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Future Marketing Leaders 2023: Anthony Ho, Beiersdorf
Marketing Week ReportersMarketing Week is proud to name Beiersdorf’s Anthony Ho as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Future Marketing Leaders 2023: Erina Jones, UKTV
Marketing Week ReportersMarketing Week is proud to name UKTV’s Erina Jones as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Future Marketing Leaders 2023: Anna Draper, Little Moons
Marketing Week ReportersMarketing Week is proud to name Little Moons’ Anna Draper as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Future Marketing Leaders 2023: Sam Daniels, Xero
Marketing Week ReportersMarketing Week is proud to name Xero’s Sam Daniels as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
How Mars got 75 billion impressions from people talking about Bounty
Marketing Week ReportersThe potential cull of Bounty from the Celebrations tub sparked frenzied debate from the pages of the New York Times to Good Morning Britain.
Future Marketing Leaders 2023: Dilraj Athwal, EY
Marketing Week ReportersMarketing Week is proud to name EY’s Dilraj Athwal as one of our inaugural Future Marketing Leaders, sponsored by Digitas.
Future Marketing Leaders 2023: Nerissa Abrahams, Giffgaff
Marketing Week ReportersMarketing Week is proud to name Giffgaff’s Nerissa Abrahams as one of our inaugural Future Marketing Leaders, sponsored by Digitas.