The trends that will change how you do your job in 2018
Marketing Week ReportersFrom the GDPR opportunity and the purpose backlash to wellbeing as a differentiator, Marketing Week has rounded up all the trends you need to know going into 2018.
2017 year in review: It’s been a good year for…
Marketing Week ReportersThis was a year of momentous change that saw brands take a stand against US President Donald Trump’s policies, Samsung redeem itself and the rise of ecosystem brands. Here’s what marketers can learn from those that came out on top in 2017.
2017 year in review: It’s been a bad year for…
Marketing Week ReportersFrom digital marketing’s annus horribilis to the damp squib of virtual reality, these are the cautionary tales marketers must avoid emulating next year.
2017 year in review: Vote for your favourite campaign
Marketing Week ReportersWe have selected eight of our favourite campaigns from 2017, which will now go head to head in the first of round of the competition. Choose your winners now.
2017 year in review: Campaigns of the year
Marketing Week ReportersFrom Burger King’s Google stunt and Ikea’s response to Balenciaga’s ‘copycat’ bag to Wendy’s 2.5 billion earned media impressions, these are the campaigns that caused controversy, set out to make a statement or put humour centre stage.
Asda, Primark, Bitcoin: Everything that matters this morning
Marketing Week ReportersCatch up on all the important marketing news from the last 24 hours with our morning round-up.
RBS, Unilever, Benetton: Everything that matters this morning
Marketing Week ReportersCatch up on all the important marketing news from the last 24 hours with our morning round-up.
Video marketing: A beginner’s guide
Marketing Week ReportersA beginner’s guide to video marketing covering video marketing strategy, choosing a video format, screen size, video measurement and video on a budget.
Unilever, Uber, YouTube: Everything that matters this morning
Marketing Week ReportersCatch up on all the important marketing news from the last 24 hours with our morning round-up.
Revealed: Marketing Week readers’ favourite Christmas ad of 2017
Marketing Week ReportersDebenhams’ Cinderella-themed Christmas ad is Marketing Week readers’ favourite festive ad of the year, gaining 32% of the votes. See below for all the results.
John Lewis, Asda, Just Eat: Everything that matters this morning
Marketing Week ReportersCatch up on all the most important marketing news from the around the world with our morning round-up.
Christmas ads, M&S and Uber: 5 things that mattered this week and why
Marketing Week ReportersM&S bets on data to make it ‘great again’ Marks & Spencer is betting big on data and personalisation in a bid to regain its position as a leading retailer. CEO Steve Rowe said, 20 years ago M&S was “one of the world’s leading retailers” and he believes it’s time to make the retailer “great […]
International round-up: Adidas launches personalised app and P&G promotes ‘love over bias’
Marketing Week ReportersPlus Australia could axe gambling ads on radio during live sporting events and Starbucks features a same-sex couple in animated Christmas cup video.
Disney, Burberry, Man City: Everything that matters this morning
Marketing Week ReportersCatch up on all the most important marketing news from the around the world with our morning round-up.
What gen X and millennial marketers think of the profession – and each other
Marketing Week ReportersGeneration Exchange: We bring experienced marketers together with junior colleagues to investigate their differing attitudes to the profession and the world of work.