Apple, Volvo, The Economist: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The year in review and predictions for 2019: Marketing Week, Mark Ritson and Helen Edwards explore
Marketing Week ReportersMarketing Week Explores: We take a look back on the year gone by and predict the trends that will dominate the marketing agenda in 2019.
Marketers from Sainsbury’s, Direct Line, Debenhams and more share their predictions for 2019
Marketing Week ReportersMarketers take a look into the future and predict the key trends that will shape the industry and impact their role in 2019.
Vote for your campaign of the year: The final
Marketing Week ReportersWe’ve gone from 16 down to two and now it’s time to decide the ultimate winner of our campaign of 2018 poll.
Burberry, Boots, Nike: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How Vodafone’s chatbot ‘revolutionised’ its online customer experience
Marketing Week ReportersVodafone has improved customer experience by streamlining its order process online thanks to its “intuitive” chatbot TOBi.
Vote for your campaign of 2018: The semi-final
Marketing Week ReportersWe’re now down to four campaigns. Vote for your favourite to secure its place in the final.
Vote for your campaign of 2018: The quarter-final
Marketing Week ReportersThe winning campaigns from the first round of the competition have been randomly drawn against each other for the quarter final. Vote now to have your say.
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The key trends that will impact marketers’ jobs in 2019
Marketing Week ReportersMarketing Week predicts the key issues and challenges that will reshape marketers’ working world in the year ahead.
The marketing moments of 2018: Marketers share their views
Marketing Week ReportersMarketers share the key moments of 2018 that have changed the industry and impacted how they do their jobs.
Debenhams, Wetherspoons, Football Association: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
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2018 year in review: It’s been a bad year for…
Marketing Week ReportersThe high street saw more failures and microtargeting came in for close scrutiny, while pressure grew on agencies, influencers and makers of sugary foods.
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Vote for your favourite marketing campaign of 2018
Marketing Week ReportersMarketing Week has selected its top campaigns of 2018 and now it’s your chance to have a say on the best.
Unilever, Iceland, John Lewis: 5 things that mattered this week and why
Marketing Week ReportersFrom Keith Weed’s decision to retire from Unilever to Iceland topping the list of the best ‘Christmas’ campaigns and Formula E refreshing its brand ahead of the new season, catch up with all the major marketing news this week.
How the NHS overcame allegations of racism to drive black blood donors
Marketing Week ReportersNHS Blood and Transplant increased black registrations by 6% with zero budget through a targeted social media campaign to help raise awareness of a rare blood type and change perceptions.