NHS Blood and Transplant increased black registrations by 6% with zero budget through a targeted social media campaign to help raise awareness of a rare blood type and change perceptions.
Marketers have enjoyed a booming year in a number of sectors, whether driving the rising popularity of women’s sport, or responding to fresh brand opportunities provided by big mergers. Meanwhile, fast-fashion retailers have seen soaring sales, but the conversation might be about to change.
From a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. In no particular order they are…
From ad spend forecasts being cut to a failure to bridge the ‘race gap’ in advertising, we arm marketers with all the important numbers they need to tackle the coming week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From a divisive stand against racism and the fight against plastic to brands levelling the playing field for women, we highlight some of this year’s most hard-hitting and memorable campaigns. In no particular order they are…
When E.ON wanted to promote its solar storage technology, it turned to the band Gorillaz to get across a message of technical innovation, creativity and collaboration.
We asked. You answered. Sainsbury’s festive school play was voted the best Christmas campaign by a retailer this year by Marketing Week readers with more than a fifth of the vote.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
With Christmas ad season well and truly under way, the Marketing Week team picks their Christmas crackers and turkeys among this year’s feast.
Sainsbury’s enlisted the help of Aimia to run a campaign that sent customers personalised messages and offers using a bespoke mobile app which boosted both sales and visits.
From Heathrow’s successful Christmas ad campaign to the self-esteem gap that is costing brands billions and some clever festive marketing from Waitrose and Twitter, here’s five marketing news stories that mattered this week.
Cilla Snowball was honoured with a ‘lifetime achievement award’ at last night’s Oystercatchers Awards, while AMV BBDO, Grey London and Isobel also walked away with prizes.
Marketing Week discusses how marketing can play a key role in building a brand from the outset.
We arm you with the numbers marketers need for the coming week including consumers’ video viewing habits, programmatic ad spend growth and mounting Black Friday fatigue among shoppers.