Barclaycard, Heinz, Vodafone: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketing Week to launch 100 most effective marketers list
Marketing Week ReportersThe Marketing Week Top 100, sponsored by Salesforce, will be chosen by a judging panel including Marketing Week columnist Mark Ritson, former AMV BBDO chief Dame Cilla Snowball and Tom Fishburne, aka The Marketoonist.
The Marketing Academy opens Scholarship and Fellowship programmes
Marketing Week ReportersNominations and applications for the next Scholarship and Fellowship UK programmes are open.
Watch: Ritson on the power of Apple’s brand positioning
Marketing Week ReportersMarketing Week columnist Mark Ritson on how Apple defined the three core tenets of its brand position – simplicity, creativity and humanity – to celebrate what made it different.
M&S, Thomas Cook, WPP: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Diageo, Holland & Barrett, Wimbledon: 5 things that mattered this week and why
Marketing Week ReportersFrom why Diageo is slowing the pace of innovation, to Holland & Barrett’s upcoming brand refresh, catch up on all this week’s marketing news.
Watch: Ritson on how Gillette convinced consumers to switch to a more expensive razor
Marketing Week ReportersMarketing Week columnist Mark Ritson explains how Gillette balanced mass marketing with targeted campaigns aimed at specific segments to convince Mach 3 users to upgrade to Gillette Fusion.
Monzo, Vauxhall, Birds Eye: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all this week’s marketing news, including Monzo’s ‘insane’ growth after its first TV ad, Birds Eye’s Vampire-themed plan to take its meat-free range mainstream, and the latest on marketing budgets.
William Hill, Asda, Samsung: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Sainsbury’s, Carling, Unilever: 5 things that mattered this week and why
Marketing Week ReportersFrom the launch of ‘disruptor’ food ranges at Sainsbury’s to the introduction of AI to help with upskilling at Unilever and Molson Coors introducing a premium brands marketing hub, catch up on all this week’s marketing news.
Festival of Marketing unveils this year’s line-up
Marketing Week ReportersMarketers from brands including KFC, Diageo, TSB and Waitrose will be joined by Marketing Week columnists Helen Edwards, Thomas Barta and Mark Ritson on stage at this year’s Festival of Marketing.
Watch: Ritson on how Dove’s Real Beauty campaign found the perfect balance between long and short
Marketing Week ReportersIn this latest video looking back at 50 years of Effies case studies, Mark Ritson explains how market research into beauty industry stereotypes and a balance between long- and short-term investment led to Dove’s ‘Real Beauty’ campaign and a sales boost.
Apple, Nike, Tesco: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The CX50 2019 revealed: Our list of the top 50 customer experience professionals
Marketing Week ReportersMarketing Week announces our second annual CX50 list in partnership with Zone and Cognizant, celebrating the individuals excelling at customer experience, demonstrating innovation, influence and impact.
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Watch: Ritson on how Tourism Australia used the sales funnel to boost effectiveness
Marketing Week ReportersMarketing Week columnist Mark Ritson explains how Tourism Australia used its understanding of the sales funnel to diagnose an issue with intention and create a campaign that boosted tourism spend among US travellers.