The Marketing Week
Marketing Week ReportersWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
Brands increasing investment in marketing capability as finances improve
Marketing Week ReportersThe economic downturn not only put the brakes on marketing spend, it also in many cases slowed investment in marketing capability. However, green shoots of economic recovery are giving companies the confidence to invest in personal development and staff retention.
The Marketing Week
Marketing Week ReportersWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
‘Marketing teams need to be more diverse to improve output’
Marketing Week ReportersIt is often said that marketing does not reflect the diversity of multi-cultural Britain but the past week has seen several calls for marketing departments to be more representative or risk failing to meet the needs of their customers.
The Marketing Week
Marketing Week ReportersWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The Marketing Week
Marketing Week ReportersWelcome to The Marketing Week, your guide to the good, the bad and the ugly in the marketing industry over the last seven days.
The Marketing Week – 30/11/2012
Marketing Week ReportersWelcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
The Marketing Week – 23/11/2012
Marketing Week ReportersWelcome to The Marketing Week, your guide to the good, the bad and the ugly marketing highlights of the last seven days.
The Marketing Week – 16/11/2012
Marketing Week ReportersWelcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
The Marketing Week – 2/11/2012
Marketing Week ReportersWelcome to The Marketing Week, your guide to the good, the bad and the downright bizarre marketing highlights of the last seven days.
Do marketers need a degree?
Marketing Week ReportersThe introduction of higher tuition fees has sparked predictions of a long-term decline in the number of graduates entering the marketing industry. But instead of viewing the drop as trigger for a potential dearth in top talent, some in the industry believe brands should take the opportunity to draw from a more diverse pool to find future marketing leaders.
Avios campaign takes flight
Marketing Week ReportersThe Avios loyalty scheme ad has been catching attention for its inventive approach featuring everyday objects lifting off the ground.
Brands shift focus to data in pursuit of market gain
Marketing Week ReportersLeading brands O2, ITV, Heinz and Three are investing in data initiatives and expertise in an effort to improve return on investment during the tough economic climate.
P&G, Kraft and HSBC to speak at Marketing Week 1-2-1 Digital Strategy Summit
Marketing Week ReportersProcter & Gamble, Kraft and HSBC are all set to take to the stage and share their business insight at the Marketing Week 1-2-1 Digital Strategy Summit.
Learn tips from Sky at 1-2-1 Digital Strategy Summit
Marketing Week ReportersDelegates at Marketing Week’s 1-2-1 Digital Strategy Summit are set to hear exclusive web tips from BSkyB’s head of ecommerce marketing Mark Nicholson.