Google, Amazon, Mothercare: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Unilever, Waitrose, M&S: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all this week’s marketing news, including Sainsbury’s new CMO, the ousting of Marks & Spencer fashion boss Jill McDonald and the sponsorship opportunities around the Netball World Cup.
Festival of Marketing partners with School of Marketing to encourage young people into the sector
Marketing Week ReportersThe competition for 20 people aged 16 to 18 will take place at the Festival on 11 October.
Watch: Ritson on how Snickers perfectly balanced differentiation and distinctiveness
Marketing Week ReportersMarketing Week columnist Mark Ritson explains how the Mars-owned brand turned around falling sales by introducing clearer positioning and making better use of its brand codes.
Barclaycard, Heinz, Vodafone: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketing Week to launch 100 most effective marketers list
Marketing Week ReportersThe Marketing Week Top 100, sponsored by Salesforce, will be chosen by a judging panel including Marketing Week columnist Mark Ritson, former AMV BBDO chief Dame Cilla Snowball and Tom Fishburne, aka The Marketoonist.
The Marketing Academy opens Scholarship and Fellowship programmes
Marketing Week ReportersNominations and applications for the next Scholarship and Fellowship UK programmes are open.
Watch: Ritson on the power of Apple’s brand positioning
Marketing Week ReportersMarketing Week columnist Mark Ritson on how Apple defined the three core tenets of its brand position – simplicity, creativity and humanity – to celebrate what made it different.
M&S, Thomas Cook, WPP: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Diageo, Holland & Barrett, Wimbledon: 5 things that mattered this week and why
Marketing Week ReportersFrom why Diageo is slowing the pace of innovation, to Holland & Barrett’s upcoming brand refresh, catch up on all this week’s marketing news.
Watch: Ritson on how Gillette convinced consumers to switch to a more expensive razor
Marketing Week ReportersMarketing Week columnist Mark Ritson explains how Gillette balanced mass marketing with targeted campaigns aimed at specific segments to convince Mach 3 users to upgrade to Gillette Fusion.
Monzo, Vauxhall, Birds Eye: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all this week’s marketing news, including Monzo’s ‘insane’ growth after its first TV ad, Birds Eye’s Vampire-themed plan to take its meat-free range mainstream, and the latest on marketing budgets.
William Hill, Asda, Samsung: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Sainsbury’s, Carling, Unilever: 5 things that mattered this week and why
Marketing Week ReportersFrom the launch of ‘disruptor’ food ranges at Sainsbury’s to the introduction of AI to help with upskilling at Unilever and Molson Coors introducing a premium brands marketing hub, catch up on all this week’s marketing news.
Festival of Marketing unveils this year’s line-up
Marketing Week ReportersMarketers from brands including KFC, Diageo, TSB and Waitrose will be joined by Marketing Week columnists Helen Edwards, Thomas Barta and Mark Ritson on stage at this year’s Festival of Marketing.