Debenhams, LK Bennett, Alpro: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Unilever, Avon, Lloyds: 5 things that mattered this week and why
Marketing Week ReportersFrom Unilever’s commitment to invest in its marketing teams to achieve real-time relevance to beauty giant Avon’s search to become high touch and high tech, catch up on all the biggest news from the last seven days.
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WPP, Gap, Channel 4: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Mastercard, Adidas, M&S: 5 things that mattered this week and why
Marketing Week ReportersFrom Mastercard’s new sonic brand to Marks & Spencer splitting its ad account and Adidas making a move into the ‘stale’ hiking market, catch up on all the biggest news from the last seven days.
The Insight Show partners with networking forum AURA
Marketing Week ReportersThe partnership with AURA, the networking forum for brand-side insight professionals, will see it host its own conference within the Insight Show. Sessions aim to bolster the influence of insight in conversations with senior marketers and to improve communication of and engagement with insight-led projects.
Apple, Kraft Heinz, data privacy: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Under Armour, Pernod, Benefit: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all the important marketing news from this week including Under Armour’s focus on marketing effectiveness, Benefit’s brand revamp and the government’s proposed investigation into the online advertising market.
Three reasons why you should enter the Marketing Week Masters Awards
Marketing Week ReportersThe Marketing Week Masters Awards are the biggest celebration of marketing excellence and offer a unique opportunity to have work judged by some of the biggest names in UK marketing and profiled on Marketing Week.
Amazon, Coca-Cola, RBS: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How Hull attracted six million visitors by thinking like a brand
Marketing Week ReportersHull’s campaign to support its year as UK City of Culture created a renewed sense of community among locals and helped people in the UK and beyond reassess how they view the city.
Coca-Cola, Ikea, HMV: 5 things that mattered this week and why
Marketing Week ReportersFrom Coca-Cola’s new campaign to promote its Premier League sponsorship to the future of the HMV brand and the magazine industry making a play for more ad budgets, catch up on all the major news in the marketing industry this week.
How PSA grew sales by launching the first rewards scheme for local garages
Marketing Week ReportersPSA Group, which manufactures brands including Peugeot, Citroen and DS Automobiles, wanted to re-engage local garages with the brand as it looked to boost its share of the £21.6bn aftermarket sector.
Pret, Diageo, Facebook: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Heineken, Macmillan, Deliveroo: 5 things that mattered this week and why
Marketing Week ReportersFrom Heineken’s revamped employer brand campaign to Deliveroo’s strategy to win in the takeaway delivery sector and Macmillan’s new brand positioning, catch up on all the major news in the marketing industry this week.
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How marketing salaries stack up in 2019
Marketing Week ReportersWe have gathered together data from Marketing Week’s 2019 Career and Salary Survey to provide a quick look at key findings, including marketing salaries by seniority as well as the pay gap across sectors.