Marketing Week Explores: We take a look back on the year gone by and predict the trends that will dominate the marketing agenda in 2019.
Marketers take a look into the future and predict the key trends that will shape the industry and impact their role in 2019.
We’ve gone from 16 down to two and now it’s time to decide the ultimate winner of our campaign of 2018 poll.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Vodafone has improved customer experience by streamlining its order process online thanks to its “intuitive” chatbot TOBi.
We’re now down to four campaigns. Vote for your favourite to secure its place in the final.
The winning campaigns from the first round of the competition have been randomly drawn against each other for the quarter final. Vote now to have your say.
Marketing Week predicts the key issues and challenges that will reshape marketers’ working world in the year ahead.
Marketers share the key moments of 2018 that have changed the industry and impacted how they do their jobs.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The high street saw more failures and microtargeting came in for close scrutiny, while pressure grew on agencies, influencers and makers of sugary foods.
Marketing Week has selected its top campaigns of 2018 and now it’s your chance to have a say on the best.
From Keith Weed’s decision to retire from Unilever to Iceland topping the list of the best ‘Christmas’ campaigns and Formula E refreshing its brand ahead of the new season, catch up with all the major marketing news this week.
NHS Blood and Transplant increased black registrations by 6% with zero budget through a targeted social media campaign to help raise awareness of a rare blood type and change perceptions.
Marketers have enjoyed a booming year in a number of sectors, whether driving the rising popularity of women’s sport, or responding to fresh brand opportunities provided by big mergers. Meanwhile, fast-fashion retailers have seen soaring sales, but the conversation might be about to change.