Top picks: What to see at Marketing Week Live
Marketing Week ReportersMarketing Week Live returns to Kensington Olympia on 6 and 7 March, offering the latest trends and thinking in marketing.
Amazon, Uber, ITV: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
How Auto Trader boosted performance marketing by taking a test and learn approach
Marketing Week ReportersAuto Trader partnered with AppNexus in a bid to improve its click-based performance and maintain its share in an increasingly competitive market.
The key sessions you should not miss at The Insight Show
Marketing Week ReportersThe Insight Show returns to Kensington Olympia on 6 and 7 March, offering the latest products and services, as well as thought leadership and major trends in data, market research and analytics
HSBC, Gillette, Netflix: 5 things that mattered this week and why
Marketing Week ReportersCatch up all this week’s big marketing news including HSBC launching its first sound identity, Netflix overtaking Lidl to take second in a list of UK brands and the backlash against the Gillette ad.
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How The Gym Group’s website transformation boosted membership
Marketing Week ReportersLow-cost fitness brand The Gym Group overhauled its web experience leading to a surge in members and a greater share of the market.
Centaur Marketing rebrands as Xeim to help customers achieve ‘excellence in marketing’
Marketing Week ReportersThe launch of Xeim aims to highlight the digital transformation of Centaur’s brands, including Marketing Week, and strengthen its relationships with clients.
How Mercedes-Benz Vans got customers to see past the price tag
Marketing Week ReportersThe B2B brand’s ‘Keeping Business Moving’ campaign shifted the conversation towards lifetime value, resulting in its annual sales record being broken.
PepsiCo, P&G, Asics: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
P&G, Bupa, Shell: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all this week’s marketing news including the reaction to Gillette’s ‘#metoo’ ad, Shell and Jamie Oliver’s tie-up and Bupa’s move to focus its marketing on just five postcodes.
The Marketing Academy’s 2019 Fellows revealed
Marketing Week ReportersThe course is designed for CMOs who have the ambition to become CEOs and this year includes marketers from Amazon, Diageo and M&S.
How Nationwide gave diversity a voice
Marketing Week ReportersNationwide’s ‘Voices’ campaign achieved a double-pronged goal of providing a platform for diverse creative voices across the UK and helping grow the building society’s share of switched accounts to 20%.
Learn how to motivate teams and influence people
Marketing Week ReportersDoing marketing isn’t the same as leading marketing, so Marketing Week has joined forces with leadership expert Thomas Barta to launch a course to teach marketers how to build influence and make an impact.
How ‘Oops’ helped O2 grab a greater share of iPhone customers
Marketing Week ReportersO2’s campaign to promote its free screen replacement for the new iPhone helped boost brand metrics, sales and market share at a time when consumers no longer saw the need to upgrade their phone.
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Co-op, Amazon, Ryanair: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.