Nationwide’s ‘Voices’ campaign achieved a double-pronged goal of providing a platform for diverse creative voices across the UK and helping grow the building society’s share of switched accounts to 20%.
Doing marketing isn’t the same as leading marketing, so Marketing Week has joined forces with leadership expert Thomas Barta to launch a course to teach marketers how to build influence and make an impact.
O2’s campaign to promote its free screen replacement for the new iPhone helped boost brand metrics, sales and market share at a time when consumers no longer saw the need to upgrade their phone.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The charity dressed up some of London’s iconic statues in red parkas as part of its Wrap Up London campaign, in an effort to get Londoners to donate unwanted coats for the homeless and vulnerable.
Marketing Week Explores: From the risks and rewards of working in a small business, to the usefulness of marketing degrees and the rising demand for flexible working, the Marketing Week Career and Salary Survey takes the temperature of the marketing industry in 2019.
From the kickback against HSBC’s latest campaign to Pepsi’s new marketing strapline and Mastercard dropping the name from its logo, here’s all the most important marketing news from this week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From HMV’s administration woes to new campaigns from Pizza Hut and Saga, catch up with all the major marketing news this week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketing Week Explores: We take a look back on the year gone by and predict the trends that will dominate the marketing agenda in 2019.
Marketers take a look into the future and predict the key trends that will shape the industry and impact their role in 2019.
We’ve gone from 16 down to two and now it’s time to decide the ultimate winner of our campaign of 2018 poll.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Vodafone has improved customer experience by streamlining its order process online thanks to its “intuitive” chatbot TOBi.