Google, Nissan, junk food ads: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
John Lewis, Coca-Cola, KFC: 5 things that mattered this week and why
Marketing Week ReportersThe big marketing news this week including the launch of John Lewis’s Christmas ad campaign, the impact the chief growth officer role has had at Coca-Cola and the number of brands that aren’t marketing influencer marketing posts as sponsored.
Oystercatchers Awards shortlist unveiled
Marketing Week ReportersAgencies’ commercial credentials, innovation and workplace wellbeing are being celebrated in Marketing Week’s sister brand Oystercatchers’ relaunched awards.
How Premier Inn proved the value of service
Marketing Week ReportersThe hotel chain understood service was important but wanted a model for assessing its effectiveness to justify investment.
EE, Virgin Media, Facebook: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
M&S, Christmas ads, customer experience: 5 things that mattered this week and why
Marketing Week ReportersCatch up on this week’s marketing news, including all the retailers’ Christmas ads (so far), M&S’s plans to reform its loyalty scheme and the top brands for customer experience.
How Virgin Holidays personalised emails to banish the January blues
Marketing Week ReportersVirgin Holidays’ personalised approach to email marketing helped it achieve a 49% boost to revenue driven from the campaign, equating to £17.3m.
Coca-Cola, Iceland, Disney: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Watch on-demand: How to reach shoppers at key moments
Marketing Week ReportersA host of technologies and tactical considerations are on marketers’ radars as they seek to help shoppers choose their brands over the competition, especially during key shopping periods such as Black Friday and Christmas.
Coca-Cola, Sol, TimeTo: 5 things that mattered this week and why
Marketing Week ReportersFrom the launch of the first campaign for the ad industry’s ‘TimeTo’ movement, to a digital services tax on Facebook and Google and a new positioning for Sol, catch up on everything that mattered in the marketing world this week.
Macaulay Culkin recreates iconic scenes from Home Alone in Google Christmas ad: The Marketing Week Christmas blog 2018
Marketing Week ReportersWelcome to the Marketing Week Christmas blog! A chance for the Marketing Week team to cram all the latest festive advertising news into one place.
How Very.co.uk ‘won’ Black Friday
Marketing Week ReportersOnline retailer Very.co.uk has no high street presence but wanted to tap into the £600m opportunity around physical stores on Black Friday and so it turned to outdoor to serve up dynamic ads that mixed the best of high street and online retail.
Ikea, Apple, Spotify: Everything that matters this morning
Marketing Week ReportersGood morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Asos, John Lewis, Aunt Bessie’s: 5 things that mattered this week and why
Marketing Week ReportersCatch up on all this week’s marketing news including Asos scrapping its loyalty programme, Aunt Bessie’s modernisation push and the new campaign from Sport England for ‘This Girl Can’.
Help us create the industry’s most in-depth census of marketing careers and salaries
Marketing Week ReportersMarketing Week’s annual Careers and Salary survey is now open. Please take part to help us deliver the industry’s most robust look at workplace trends.