Vote for your campaign of 2018: The semi-final
Marketing Week ReportersWe’re now down to four campaigns. Vote for your favourite to secure its place in the final.
We’re now down to four campaigns. Vote for your favourite to secure its place in the final.
The winning campaigns from the first round of the competition have been randomly drawn against each other for the quarter final. Vote now to have your say.
Marketing Week predicts the key issues and challenges that will reshape marketers’ working world in the year ahead.
Marketers share the key moments of 2018 that have changed the industry and impacted how they do their jobs.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The high street saw more failures and microtargeting came in for close scrutiny, while pressure grew on agencies, influencers and makers of sugary foods.
Marketing Week has selected its top campaigns of 2018 and now it’s your chance to have a say on the best.
From Keith Weed’s decision to retire from Unilever to Iceland topping the list of the best ‘Christmas’ campaigns and Formula E refreshing its brand ahead of the new season, catch up with all the major marketing news this week.
NHS Blood and Transplant increased black registrations by 6% with zero budget through a targeted social media campaign to help raise awareness of a rare blood type and change perceptions.
Marketers have enjoyed a booming year in a number of sectors, whether driving the rising popularity of women’s sport, or responding to fresh brand opportunities provided by big mergers. Meanwhile, fast-fashion retailers have seen soaring sales, but the conversation might be about to change.
From a finger-licking good apology and a laundry ad with a difference, to brands joining forces to stamp out online abuse, we look at some of 2018’s most memorable and thought-provoking campaigns. In no particular order they are…
From ad spend forecasts being cut to a failure to bridge the ‘race gap’ in advertising, we arm marketers with all the important numbers they need to tackle the coming week.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From a divisive stand against racism and the fight against plastic to brands levelling the playing field for women, we highlight some of this year’s most hard-hitting and memorable campaigns. In no particular order they are…
When E.ON wanted to promote its solar storage technology, it turned to the band Gorillaz to get across a message of technical innovation, creativity and collaboration.