From EasyJet bringing back the CMO role to McDonald’s customer experience push and how brands are stepping up for mental health week, here’s everything that’s happening in marketing over the past seven days.
Marketing Week Explores: From toxic masculinity to helping children improve their emotional literacy, we look at how brands are stepping up to tackle mental health.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Catch up on all the big marketing news from this week, including Starbucks and Nestle signing a licensing agreement, Unilever’s new efforts on sustainable brands and Budweiser’s World Cup campaign.
MediaiQ has rebranded as MiQ as it refocuses the business around marketing intelligence and its ability to drive “transformative business decisions”.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today for the week of 7 May 2018.
Catch up on all the most important marketing news this week including the Sainsbury’s and Asda merger, Lidl pulling back digital spend and Starbucks’ move away from the “drumbeat of promotions”.
At Marketing Week’s Supercharged conference yesterday, brands including Virgin Holidays, Age UK and Ikea talked about the role AI is playing in improving the customer experience, as well as the challenges the new tech throws up.
The deadline for entries for the UK’s biggest celebration of marketing excellence has been extended to 18 May.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
From Amercian Apparel’s UK comeback to Heineken’s approach to craft and Mars putting more of a focus on diversity and inclusion, catch up with all the marketing news that mattered this week.
Cannes Lion chairman Terry Savage is joining The Marketing Academy as it looks to accelerate its global expansion plan and raise awareness of its work.
Welcome to Marketing Week’s 2018 FIFA World Cup blog, a chance to catch up on all the latest brand and sponsorship news in the run up to the tournament.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Catch up on all this week’s marketing news including change at the top of M&S and WPP, and how a former Red Bull marketer is trying to change perceptions of the energy drink market.