The trends that will change how you do your job in 2018
Marketing Week ReportersFrom the GDPR opportunity and the purpose backlash to wellbeing as a differentiator, Marketing Week has rounded up all the trends you need to know going into 2018.
From the GDPR opportunity and the purpose backlash to wellbeing as a differentiator, Marketing Week has rounded up all the trends you need to know going into 2018.
This was a year of momentous change that saw brands take a stand against US President Donald Trump’s policies, Samsung redeem itself and the rise of ecosystem brands. Here’s what marketers can learn from those that came out on top in 2017.
From digital marketing’s annus horribilis to the damp squib of virtual reality, these are the cautionary tales marketers must avoid emulating next year.
We have selected eight of our favourite campaigns from 2017, which will now go head to head in the first of round of the competition. Choose your winners now.
From Burger King’s Google stunt and Ikea’s response to Balenciaga’s ‘copycat’ bag to Wendy’s 2.5 billion earned media impressions, these are the campaigns that caused controversy, set out to make a statement or put humour centre stage.
Catch up on all the important marketing news from the last 24 hours with our morning round-up.
Catch up on all the important marketing news from the last 24 hours with our morning round-up.
A beginner’s guide to video marketing covering video marketing strategy, choosing a video format, screen size, video measurement and video on a budget.
Catch up on all the important marketing news from the last 24 hours with our morning round-up.
Debenhams’ Cinderella-themed Christmas ad is Marketing Week readers’ favourite festive ad of the year, gaining 32% of the votes. See below for all the results.
Catch up on all the most important marketing news from the around the world with our morning round-up.
M&S bets on data to make it ‘great again’ Marks & Spencer is betting big on data and personalisation in a bid to regain its position as a leading retailer. CEO Steve Rowe said, 20 years ago M&S was “one of the world’s leading retailers” and he believes it’s time to make the retailer “great […]
Plus Australia could axe gambling ads on radio during live sporting events and Starbucks features a same-sex couple in animated Christmas cup video.
Catch up on all the most important marketing news from the around the world with our morning round-up.
Generation Exchange: We bring experienced marketers together with junior colleagues to investigate their differing attitudes to the profession and the world of work.