Campaign of the year final: Jigsaw vs Nike
Marketing Week ReportersWith your help we have narrowed it down to just two campaigns. Place your vote now to help pick the winner of our campaign of the year poll. Will it be Jigsaw or Nike? You decide.
With your help we have narrowed it down to just two campaigns. Place your vote now to help pick the winner of our campaign of the year poll. Will it be Jigsaw or Nike? You decide.
Catch up on all the latest marketing news here!
With your help we have whittled down eight of our top campaigns of 2017 to four for the semi-final. Vote now to make sure your favourite makes it to the final. Voting closes on 15 December at 12pm.
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From the GDPR opportunity and the purpose backlash to wellbeing as a differentiator, Marketing Week has rounded up all the trends you need to know going into 2018.
This was a year of momentous change that saw brands take a stand against US President Donald Trump’s policies, Samsung redeem itself and the rise of ecosystem brands. Here’s what marketers can learn from those that came out on top in 2017.
From digital marketing’s annus horribilis to the damp squib of virtual reality, these are the cautionary tales marketers must avoid emulating next year.
We have selected eight of our favourite campaigns from 2017, which will now go head to head in the first of round of the competition. Choose your winners now.
From Burger King’s Google stunt and Ikea’s response to Balenciaga’s ‘copycat’ bag to Wendy’s 2.5 billion earned media impressions, these are the campaigns that caused controversy, set out to make a statement or put humour centre stage.
Catch up on all the important marketing news from the last 24 hours with our morning round-up.
Catch up on all the important marketing news from the last 24 hours with our morning round-up.
A beginner’s guide to video marketing covering video marketing strategy, choosing a video format, screen size, video measurement and video on a budget.
Catch up on all the important marketing news from the last 24 hours with our morning round-up.
Debenhams’ Cinderella-themed Christmas ad is Marketing Week readers’ favourite festive ad of the year, gaining 32% of the votes. See below for all the results.
Catch up on all the most important marketing news from the around the world with our morning round-up.