Marketing Week is holding its first panel discussion at Cannes Lions this year with the aim of exploring how influencers can engage the marketing cynic.
The deadline to enter the Masters of Marketing awards has been extended to 17 June so there is still time to get entries in.
Marketing Week’s Data Storytelling Awards are back for a second year, bringing the industry’s outstanding data strategies, people and brands into the well-earned spotlight. The ceremony, which will be held on Tuesday 1 November at The Brewery In London, will award the industry’s best.
Dixons Carphone’s head of customer experience Katy Minson believes marketers must take control of the customer experience to ensure the brand proposition it delivers through marketing and branding are replicated in stores, on digital and across any touchpoint where a brand interacts with a consumer.
As Advertising Week Europe draws to a close, we take a look at the big issues – from ad blocking and data regulation to marketing’s image problem – that have been up for discussion.
The Marketing Week Awards are back and we’ve managed to line up a very special host on the night – Sir Lenny Henry CBE.
Marketing Week Live is back at Olympia Central on the 27 and 28 April with a line-up of industry leading speakers from brands including John Lewis, Telefonica and Game, as well as our very own columnist Mark Ritson.
The Marketing Academy is hosting its Inspire conference on the 15th April where senior marketers and business leaders from brands such as Sainsbury’s, O2 and Diageo will discuss the changing nature of leadership.
From the Ice Bucket Challenge to This Girl Can, we take a look at some of the most impactful campaigns on Twitter over the last decade.
Marketing chiefs from Britvic, Barclaycard and Sport England are just some of the judges judging this year’s entries for the Marketing Week Awards, taking place on 12 May at the Roundhouse in London.
Coca-Cola has created a series of ads using the ‘Taste the feeling’ strapline as part of its new ‘One Brand’ marketing strategy.
Our own (non-exhaustive) list of the issues to keep an eye on in the next 12 months.
An insight-filled second day at the FoM saw Atom Bank chairman Anthony Thompson and Monica Lewinsky take to the headline stage but there were plenty of takeaways on the other stages too.
Festival of Marketing 2015: An action-packed first day at the Festival of Marketing saw astronaut Chris Hadfield and Lord Sugar take to the headline stage but there was also plenty to see and learn around the rest of the event.
This is the week when Google AdWords turned 15, Movember expanded beyond the moustache and new research showed Brits cautious about spending big over Christmas.