Consumer spending, discounters, personalisation: 5 interesting stats to start your week
Marketing Week ReportersWe arm you with all the numbers you need to tackle the week ahead.
We arm you with all the numbers you need to tackle the week ahead.
Linking damage to Scotland’s natural beauty with flushing wipes down the toilet, Scottish Water not only changed consumer behaviour, but is on track to save £1.4m in 2022.
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An unrivalled group of marketers in number, seniority and expertise will determine the shortlist and winners of this year’s awards.
The challenger bank’s director of brand and marketing tells Marketing Week how important customer experience was when building the brand from scratch, and why doing right by customers is a competitive advantage when times are tough.
Determined to fix the nation’s “dysfunctional” relationship with money, Barclays’ magical vision of financial control helped the bank achieve record media ROI and claim top spot in overall share of new mortgages.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
The supermarket giant developed a ‘Happiness Platform’ to mine insights into British life, helping it curate a programme of “caring acts” designed to serve both brand and audience.
Find out which of the marketing industry’s best and brightest will be helping to select the UK’s 100 most effective marketers.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
A decade on from the launch of The Long and the Short of It, effectiveness experts Les Binet and Peter Field reflect on the book’s impact and look ahead to what’s next.
Challenged to develop a compelling service offer to arrest years of decline, Toyota used research and a new creative concept to get drivers back behind the wheel.
Castle Green Homes’ digital transformation project invited customers to step inside their new home via a bespoke online portal, designed to take the stress out of buying a new house.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Marketing Week’s annual celebration of effectiveness, creativity and innovation returns with new B2B categories and a jury of senior marketers.