Peugeot launches space age ad campaign
Nick HuberAn online prize draw to win a flight into space is part of a new advertising campaign by car giant Peugeot.
Asda to spice up its fresh food range
Nick HuberAsda is to spend £27m on improving the quality of its fresh food products.
ING launches animated ad campaign
Nick HuberAnimal puppets including a beaver and a bear star in a quirky new advertising campaign from ING designed to highlight the online bank’s commitment to speedy service. The 11-week ad campaign, which launches on national TV later this week, will use fable style story-telling to illustrate the challenges people face when dealing with banks – […]
Vodafone proffers robust results
Nick HuberVodafone, the world’s largest mobile operator by revenue, has reported a recovery in the UK market for the year to end of March and reiterated plans to expand its financial and mobile data services for business.
BrandAlley prepares to innovate
Nick HuberBrandAlley, the fast-growing online fashion retailer, plans to launch a catalogue of permanent products for UK customers instead of offering limited availability.
Commercial radio campaign highlights public service broadcasting role
Nick HuberA group of commercial radio stations has begun an advertising campaign to highlight the contribution commercial radio makes to public-service broadcasting.
RSA splits lead marketer responsibilities in overhaul
Nick HuberRSA is restructuring its marketing department following the departure of Clare Sheikh, director of strategy, marketing and customer, after four years at the company.
Alliance Boots flags up slow UK growth
Nick HuberAlliance Boots has reported double-digit sales growth for the year but the UK market is sluggish as the pharmacist faces increased competition in the health and beauty market from Superdrug and supermarkets.
Ad groups give marketers reasons to be cheerful
Nick HuberThe marketing industry has a number of reasons to be cheerful. The world’s largest advertising company has spoken of a rapid rebound in US and UK advertising spending, while other global marketing service companies have announced better-than-expected results, providing evidence of recovery from a bruising recession. WPP, the world’s largest advertising company and owner of […]
Toyota recalls one million cars in new safety scare
Nick HuberToyota is facing another customer backlash after the Japanese car maker announced another recall involving more than one million cars in the US with potentially faulty engine control systems.
Pope souvenirs may find sales hard-going
Nick HuberSales of official merchandise for the Pope’s visit to Britain could raise £3m but are likely to be dented by the economic downturn and unofficial products, marketing experts predict.
Global Radio online executive to run ITV.com
Nick HuberRobin Pembrooke has been appointed as the new managing director of ITV.com, tasked with increasing online revenues at the UK’s biggest commercial broadcaster.
Profit margins dip for marketing agencies as recession bites, says survey
Nick HuberProfit margins and productivity have fallen across most types of marketing sectors, as the recession takes its toll on company accounts, according to a new survey.
National qualification body appoints director of business development
Nick HuberNCFE, the national qualifications body, has appointed Julie Armstrong as its new director of business development.
Lucozade nets Arsenal and Liverpool sponsorship deals
Nick HuberLucozade Sport has consolidated its stranglehold on the English Premier League by announcing two new deals to supply its sports drink to Arsenal and Liverpool football teams.